Today we’re exploring how both the New Zealand All Blacks and South African Rugby team have created an emotional competitive advantage over their rivals. They’ve both harnessed their unique heritage, culture and a higher purpose to galvanise their teams. With the spotlight on World Cup winners the Springboks, we’ll hear about how Siya Kolisi and their players are living the philosophy of Ubuntu. We hear about the adversity faced by Denis Goldberg, who was imprisoned alongside Nelson Mandela for over 20 years. He and his comrades used this same inspirational purpose to endure unthinkable challenges and eventually overthrow the apartheid regime. Siya Kolisi and his team have given South Africa hope and we’ll explore the power of purpose in sport and life.  As a listener to the show, use the code PODCAST100 to get 1 free month on Sporting Edge Membership here, which includes 24/7 access to over 900 insights and high-performance strategies.   Linked mentioned: Episode 8: From Mandela To Mars