On this episode we hear from Charline. She is the founder of Cote, inspired by her time living along the coast and which means coast in French. She helps SME hotel owners to do good or better for people and planet. She helps them look beyond the walls of their hotel to the surrounding communities, what their needs are and ensure the hospitality business serves their wellbeing. After her studies she worked in hospitality across various departments but found that none really resonated with her. She took a detour and studied fashion management in London. After spending a few years in London, she was still searching for her purpose. Missing travel and doing social work, she decided to set up her own business and eventually found her own path working in communications for a small artisan hotel in Sri Lanka. It took her a few years and one pivotal experience, that helped her to creating her own path and being comfortable with it, and not following the path that often is laid out for you.