Welcome to part 2 of our conversation with Amitkumar Banka, Head of Growth at Swiggy, as we dive into India’s ultra-competitive market, where every rupee counts. Discover how brands can win the price war and why influencers are key in driving impulse buys. Is influencer power here to stay, or is it just a phase? Tune in for hot takes and sharp insights! ✉️ Contact us: [email protected]

Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading brands. In this episode, hosted by Yulia Aslamova, Head of Asia at DRIM, we explore AI-driven personalization, growth strategies, and the best tools for research, performance, and branding. Our special guest, Amitkumar Banka, Head of Growth at Swiggy, shares insights on how Swiggy harnesses its vast database to enhance user experiences and offers his perspective on the future of AI-powered...

Welcome to Instant Influence — the podcast that reveals secret strategies of today’s leading digital marketing brands. In this pilot episode, hosted by Yulia Aslamova, Head of Asia at DRIM, we delve into an in-depth exploration of the strategies that drive results for one of the world’s most recognized brands — Domino’s Pizza. Our special guest, Arif Ehsan, Head of Digital Marketing at Domino's India, shares exclusive insights on validating marketing channels, measuring brand lift, and...