Max shares his journey of starting and growing a successful agency in this conversation. He emphasizes taking action, trusting your intuition, and learning as you go. Max also discusses his approach to getting clients on platforms like Upwork and the value of personalization in cover letters. He advises listeners to follow their intuition when choosing social media platforms and content strategies. Max also provides insights into copywriting and email design, highlighting the importance of studying successful examples and making subconscious associations. Max discusses his approach to email design and hiring in his agency. He emphasizes the importance of a clear and simple email design, with a focus on the hero section, bridge section, and product section. Max also shares his experience of hiring and building a team, starting with freelancing and eventually transitioning to full-time employees. He highlights the benefits of hiring from South America, particularly Buenos Aires, due to the combination of lower costs and highly skilled individuals. Max recommends books by Robert Caldini and BangerBook for different stages of business growth. He also mentions the importance of tracking and displaying ROI to clients and the value of appreciating and motivating team members. Max sees the democratization of information as an exciting trend in the make money online space, but also emphasizes the need for content creators to continually improve and provide even more value. Takeaways Take action and start doing the work, rather than waiting for the perfect moment. Trust your intuition and make decisions based on your own context and business. Personalize your approach when reaching out to potential clients, and focus on selling yourself rather than convincing them of the need for your service. Choose social media platforms and content strategies based on your own instincts and where your target audience is most likely to be. When it comes to copywriting and email design, study successful examples and make subconscious associations over time. Don't be afraid to borrow ideas and techniques from successful brands and competitors. Simplify email design with a focus on the hero section, bridge section, and product section Start with freelancing and gradually transition to hiring full-time employees Consider hiring from South America, such as Buenos Aires, for a combination of lower costs and highly skilled individuals Track and display ROI to clients to demonstrate the value of your work Appreciate and motivate team members to foster a positive work environment The democratization of information in the make money online space provides more opportunities to learn, but content creators must continually improve and provide even more value Chapters 00:00 Introduction and Max's Journey 02:08 Getting Clients and the Power of Personalization 08:15 Choosing the Right Social Media Platforms 16:39 Copywriting: Learning by Doing 20:25 Email Design: Studying Examples and Making Associations 22:48 Streamlining Email Design 31:02 Hiring from Buenos Aires 35:14 Recommended Books for Business Growth 39:03 Tracking and Displaying ROI