In this conversation, Sheni, the founder of Icarus Growth, shares insights on launching and growing a successful business. He emphasizes the importance of finding a skill, leveraging B2B agencies, using cold outreach, and mastering the sales process. Sheni also discusses his journey into the automation system builder niche and the evolution of his business. He highlights the key tools needed for business growth, including a CRM, Airtable, and automation platforms like Make and SmartLead. Sheni provides recommendations for setting up effective systems and avoiding common mistakes. He also discusses the different types of business services and the corresponding project management systems. In this conversation, Sheni Salami discusses the various ways automation can be used in lead generation and agency work. He highlights the importance of using tools like Airtable and automation to streamline processes such as lead generation, work distribution, and notification systems. Sheni also explores the role of AI in automation, explaining how AI can be used to generate copy, classify messages, and turn structured data into unstructured data and vice versa. He shares his recommendations for books, social media channels, and albums, and provides insights on building a profitable business from scratch. Chapters 00:00 Launching and Growing a Successful Business 03:26 The Evolution of an Automation System Builder 16:49 Setting Up Effective Systems for Success 23:11 Streamlining Lead Generation and Agency Work with Automation 26:35 The Role of AI in Automation: Copy Generation and Classification Systems 33:24 Avoiding Bias: Exploring the Potential of Strategies like Cold Email 36:11 Recommended Resources for Business and Personal Growth 39:11 Building a Profitable Business from Scratch: Outreach, Automation, and Networking