Lucas Synnott, founder of Innovative and head expert coach at Client Ascension, shares his journey in the internet money space and his role in helping agencies scale. He discusses the importance of combining copywriting with other skills, the process of creating an agency with Client Ascension, and the common mistakes made on landing pages. Lucas also talks about the power of content creation and using AI tools like Claude and ChatGPT to expedite the process. He highlights the services offered by Innovative, including conversion rate optimization and email marketing. takeaways Combining copywriting with other skills can make it more valuable and effective. Client Ascension provides a framework for scaling agencies and offers guidance on various aspects of running an agency. Common mistakes on landing pages include not addressing the pain points of potential clients and focusing too much on features instead of benefits. Content creation is a powerful tool for generating leads and establishing authority in the industry. AI tools like Claude and ChatGPT can be used to expedite content creation and improve the quality of scripts and ads. Innovative offers services such as conversion rate optimization, email marketing, and AI-generated static ads for e-commerce brands. Chapters 00:00 Introduction and Background 02:33 Introduction to Client Ascension 05:01 Steps to Create an Agency with Client Ascension 08:13 Becoming the Head Coach of the Coaches 11:42 Common Mistakes on Landing Pages 14:04 Lead Magnets and Booking Calls 15:08 Using AI Tools for Content Creation 17:06 Trends in Miro and Figma Diagram Content 19:27 Services Offered by Innovative 23:13 Recommended Business Book and YouTube Channel 28:08 Rebuilding from Scratch 30:14 Conclusion and Contact Information keywords internet money, agency scaling, copywriting, Client Ascension, landing pages, content creation, AI tools, Innovative, conversion rate optimization, email marketing