In this insightful episode of The Internet Money Podcast, host Jax Dwyer is joined by Anthony Vicino, the founder of Invictus Capital, for a deep dive into the strategies that can help entrepreneurs build and scale successful businesses. Anthony shares his incredible journey from being a rock climber and window washer to running a multimillion-dollar business, offering practical tips and frameworks for business owners at every stage of growth. Whether you’re just starting out or you’re a seasoned entrepreneur looking to take your business to the next level, this episode is filled with actionable insights that can help you get there. Anthony talks about the importance of identifying your unique skill, solving a specific pain point for your customers, and bringing that solution to the market in a way that generates significant profits. He also shares his personal experiences of scaling different types of businesses—from window washing to e-commerce to real estate—and explains why focusing on the right constraints at the right time is key to growth. One of the most powerful lessons Anthony discusses is how to maintain a hyper-focused approach to productivity. He reveals how to optimize your time, energy, and calendar so that you can work on the activities that truly move the needle in your business. His time management framework, which includes a time audit, prioritizing high-impact activities, and maximizing your energy through sleep, exercise, and nutrition, is a game-changer for anyone looking to get more out of their day. As the founder of Invictus Capital, Anthony also shares his perspective on why real estate investing is a critical part of long-term financial success, especially for entrepreneurs who have hit a certain level of business growth. He explains the benefits of diversifying into real estate to secure a steady cash flow while reducing risk, and how he’s helping everyday investors gain access to real estate opportunities without the headaches of managing properties themselves. Throughout the conversation, Anthony emphasizes the importance of simplifying your business model, focusing on lead generation, and building a strong team to handle delivery and operations. If you’re feeling overwhelmed or stuck in your business, this episode will show you how to refocus your efforts on what truly matters—whether that’s generating more leads, optimizing your sales funnel, or improving your team’s productivity. YouTube Chapters: 00:46 - Anthony’s 1-Minute Business Launch Formula 02:47 - How Anthony Transitioned from Hard to Easy Mode in Business 04:33 - Identifying and Solving Business Constraints for Growth 06:46 - Understanding Lead Sources and Lifetime Customer Value 09:14 - How to Maximize Customer Value and Profitability 12:49 - Energy Management for Entrepreneurs: The Key to Success 13:04 - Sleep, Exercise, and Nutrition: The Entrepreneur’s Foundation 16:53 - The Importance of Tracking Your Sleep and Energy 17:40 - Time Blocking and Energy Audits: How to Optimize Your Calendar 21:32 - The Two Most Critical Problems for Entrepreneurs Under 8 Figures 25:40 - Building a Strong Team: Aligning Team Goals with Business Success 28:06 - Outsourcing and Systemizing Product Delivery for Growth 28:22 - What is Invictus Capital? How Anthony’s Business Helps Investors Succeed 30:42 - Real Estate vs. Business Investment: What’s the Right Choice? 33:02 - When to Diversify Your Investments for Long-Term Security 34:02 - Rapid Fire: Bad Business Recommendations and Why You Don’t Need to Scale Endlessly 35:07 - Book Recommendations: The Value of Reading Biographies 36:02 - Best Purchase Under $500: Productivity Hacks for Entrepreneurs 37:38 - The Meta Ray-Ban Glasses: A Game-Changing Tool for Travelers 38:09 - Where to Find Anthony Vicino Online and How to Get His Time Management Framework