Join us in this exciting episode of Email Never Sleeps, where host Andrew Kordek and special guest Des Brown dive deep into the nuances of email marketing across Africa. Des, hailing from South Africa, is the director at TouchBase Pro and the founder of Email Expert Africa. In this episode titled "Email in Africa: Insights for Marketing in Different Regions," we explore how cultural differences influence email marketing strategies and the unique challenges and opportunities marketers face across various African regions. Learn the importance of storytelling and personal connection and how these elements differ from more direct communication styles common in Western countries. Also, hear about the impact of mobile usage on email design and delivery, and get insider tips on navigating the diverse email landscape in Africa. Whether you're a global brand looking to expand your reach or a local startup eager to understand your home market better, this episode offers invaluable insights into making your email campaigns resonate across this vibrant and diverse continent. Links to Connect: Des Brown on LinkedIn: https://www.linkedin.com/in/desbrownsa/ Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/ #EmailMarketing #Africa #MarketingStrategy #CulturalInsights --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support