Andrew Kordek is joined by Tricia Babischkin, Director of Strategy and Analytics at Shaw + Scott. This episode is about Email and SMS Marketing: how to integrate these two powerful channels effectively and why doing it wrong is worse than not doing it at all. Whether you’re an email marketer, an SMS enthusiast, or someone looking to improve your overall marketing strategy, this conversation provides the practical advice you need. The Do’s and Don’ts of Email and SMS Integration Andrew...

Join us in this exciting episode of Email Never Sleeps, where host Andrew Kordek and special guest Des Brown dive deep into the nuances of email marketing across Africa. Des, hailing from South Africa, is the director at TouchBase Pro and the founder of Email Expert Africa. In this episode titled "Email in Africa: Insights for Marketing in Different Regions," we explore how cultural differences influence email marketing strategies and the unique challenges and opportunities marketers face...

Join us for Episode 27 of 'Email Never Sleeps' where Andrew Kordek dives deep into the world of casino marketing with Julia Carcamo, President and Chief Brand Strategist of J Carcamo & Associates. In this insightful conversation, Andrew and Julia discuss the complexities of modern casino marketing, evolving loyalty programs, and how digital channels have transformed the landscape for casino marketers.Discover how casinos balance attracting younger audiences while maintaining loyalty among...

Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, titled "Using AI as Your Email Marketing Team," we delve into the dynamic intersection of AI technology and email marketing with our special guest, Jonathan Galos.Jonathan, a seasoned Senior Product Growth Manager at Disqo, shares his extensive experience in leveraging AI to enhance consumer experiences and streamline marketing strategies. Dive into our discussion as we explore practical...

Tune into this enlightening episode of "Email Never Sleeps," hosted by Andrew Kordek and presented by iPost. Join us as we welcome Stephanie Markadonatos, a veteran in the email marketing landscape with over a decade of expertise across the finance, retail, and healthcare sectors. In this episode, Stephanie delves into her strategies for leveraging email communications to build and maintain customer trust. She shares transformative insights and real-world examples from her extensive career,...

If you're eager to move beyond the buzz around "data-driven strategies" and make actionable sense of your figures, this episode of "Email Never Sleeps" is your playbook. Hosted by Andrew Kordek and featuring insights from data expert Ramya Pingali, this discussion pivots from discussing data to mastering its use in marketing. Dive into real-world examples and start making data your ally in crafting compelling campaigns. Whether you're a marketer in Toronto or beyond, unlock your data's...

Welcome to Episode 23, Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost. In this must-watch episode for digital marketers, data analysts, and business leaders, our special guest Vince Cersosimo, CEO and Co-Founder of Webbula, dives deep into the critical importance of maintaining clean data for successful email marketing. If you're struggling with deliverability, want to enhance your email marketing strategies, or simply curious about the real...

Welcome to another episode of the "Email Never Sleeps" podcast, where today we're diving deep into the critical topic of the one email in your marketing program you cannot afford to skip. Sebastian Kuemmel, founder and chief housekeeper of the House of Email from Sydney, Australia, joins us. In this episode, Sebastian brings his extensive experience from working across the globe, emphasizing the significance of post-purchase email programs in the e-commerce and retail sectors. Sebastian...

Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the...

Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email...

Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now! Roy Wollen: https://www.linkedin.com/in/roywollen/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?” In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our...

Welcome to Episode 16 of "Email Never Sleeps," where we challenge the status quo of social media icons in emails! Are you tired of the same old icons sitting unnoticed in your email footers or headers? Join our host, Andrew Kordek, and special guest, Jay Oram from Action Rocket, as they get into innovative ways to integrate and leverage these icons effectively in your marketing emails. Whether you're a seasoned email marketer or just getting started, this episode is packed with insights...

Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world. With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach. Together, they delve into the controversial topic of whether adherence to...

Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect...

With email technology continuously evolving, mastering the art of business email has never been more critical. Dive deeper into advanced techniques with "Transforming Business Emails: From Blasé to Brilliant with Creativity," featuring expert insights from Kaitlin Harvey in Episode 13 of iPost’s podcast "Email Never Sleeps."This episode delves into the advanced elements of email development, a crucial skill set for today’s digital marketers looking to elevate their strategies. Kaitlin Harvey...

With email technology continuously evolving, mastering the art of email development has never been more critical. Jump into the fundamentals with "Email Development 101: How To Do It Right," featuring expert insights from Andrew Kordek and Anne Tomlin in Episode 12 of iPost’s podcast "Email Never Sleeps." This episode explores the essentials of email development, a must-have skill set for today’s digital marketers. Andrew and Anne unpack the intricacies of crafting effective, responsive...

Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you! In this detailed discussion, Andrew Kordek hosts Jakub...

In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration. With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn,...

In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social media advertising to discovering the consistent value email marketing brings. This episode dives deep into the mechanics of...

In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. From the intricacies of keyword clusters in SEO to the power of personalized email campaigns, this...

In today's digital age, the art of storytelling and personalization in email marketing is more crucial than ever. Episode 7 of "Email Never Sleeps," hosted by Andrew Kordek, delves into this topic with special guest Toni Rexroat, an experienced marketer renowned for her storytelling prowess. This episode explores how crafting compelling narratives and tailoring content to individual preferences can significantly enhance email marketing strategies. Toni Rexroat, affectionately known as T-Rex...

Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies? If you're curious about how artificial intelligence is shaping the future of email strategies or seeking ways to optimize your email campaigns through AI, this video is tailor-made for you. Join Andrew Kordek and guest Elizabeth Jacobi, a seasoned expert from Mocha Bear Marketing, as they delve into the dynamic world of AI and email marketing. Whether you're an industry veteran...

Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers. In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start. Jennifer shares her journey from a marketing generalist to an email marketing specialist,...