In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you. Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is...

In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign. 🔍 In This Episode: Discover why regular email list cleanup is crucial for your marketing success. Learn from Monica's...

Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email. With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies. 🔗 Important Links: Check out Andrew...

Introduction to Season 3 of the Email Never Sleeps podcast. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands. Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable growth with over 118 companies across nearly 100 niches. Their work with notable brands like Craft...

Welcome back to Email Never Sleeps! In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing. Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size. Discover the importance of iterative processes, collecting meaningful data, and involving diverse voices to enhance customer experiences. Dive into...

Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing. I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization – Per Caroe. 🎙️ In this episode, we dive into hyper-personalization within email marketing. Per Caroe, formerly of Sage Flow, joins us to share his wealth of knowledge and experience on...

This episode serves as an urgent wake-up call for casino marketers and technologists. Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry. 🌐 The Startling Discovery iPost's marketing team has uncovered a list of about 36 Email Service...

Join Andrew Kordek of iPost and special guest Mike Austin, the CEO and co-founder of Fresh Relevance, as they jump into casino marketing through email. With 40+ years of combined experience in the field, they discuss the three pivotal emails that every casino gaming operator, or any travel and service organization, should incorporate in their marketing strategy. From a powerfully personalized welcome email to a meticulously crafted cart abandonment sequence and a thoughtful post-visit...

In today's video, we dive deep into the world of email footers, legalese, and their impact on your email marketing campaigns. Our guest speaker, Aysha Zouain, a marketing technologist and email marketing specialist at the City National Bank of Florida, shares her insights and experiences in this fascinating discussion. In this episode of the Email Never Sleeps podcast, we explore the often-overlooked aspect of email marketing—footers. We examine the role of footers in different industries,...

Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert. Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going. Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2016, when they worked at Trendline Interactive, an agency. Eric shares his background and journey...

This video is for you if you are new to email marketing or struggling to find the right career path. In this exciting episode of Email Never Sleeps, I am thrilled to introduce you to Tony Zupancic, a Salesforce Marketing Cloud developer with over six years of experience in the email marketing industry. Tony's journey from a photographer and graphic designer to an email marketing automation and software development expert is truly inspiring. Watch this video to gain valuable insights...

Email Marketing Mastery: The Art of Defining Success 02 07 --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this video, Andrew Kordek, VP at iPost, hosts a session of Email Never Sleeps with Dmitry Kudrenko, the CEO and co-founder of Stripo, an email design platform. The topic of discussion in this video is the future of email creation. Dimitri discusses the four stakeholders in email creation: email clients, email logic, editors, and marketers. The discussion then focuses on traditional email creation and how it has been slow to develop due to security and legacy issues. Dimitri's goal is...

Discover the Truth: Do Political Emails Suck? Email Never Sleeps 02 04 --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support

In this video, Andrew Kordek, from iPost, interviews David Slavik of Ascendant Loyalty about loyalty programs and the importance of effective communication with customers. Slavik explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty. He mentions that many companies undervalue their loyalty programs and treat them as a...

In episode 3 of "Email Never Sleeps", Andrew Kordek, VP at iPost, discusses why unsubscribe links are typically found at the bottom of marketing emails. He invites Michelle Norton, a Solutions Architect at List Engage, to share her thoughts on the matter.   The conversation kicks off with Andrew questioning who decided to put the unsubscribe link at the bottom of emails and why. Michelle suggests that many companies hide the unsubscribe link because they are afraid of losing subscribers, but...

In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns.  Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns.   Watch this video if you are interested in learning about the importance of the subject line in email...

Most marketers know the importance of value research but many have never actually invested in it!  You are missing out on some benefits and groundbreaking data, so watch this video and see what why value research & email marketing are important for 2023.   Our host Andrew Kordek has been working in email marketing for years. This value research and email marketing video should help you discover something of use for your email marketing efforts in 2023 and beyond.    Check out Todd Lebo...

This is episode 14 of Email Never Sleeps, the email marketing podcast.  Watch this video to learn about email marketing sending frequency best practices and advice for 2023.   This email-related video should help you fundamentally understand that as a marketer, you must spend some time to truly understand your customers.  In this video, our guest Dave Rodenbaugh of Founder of Recapture discusses with Andrew Kordek some of their ideologies for successful email marketing.    This video is...

This is episode 13 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about how modern marketing agencies can better align themselves in email marketing for 2023.   This Email related video should help you learn as a marketing agency, that you don't always need to have all answers or hire employees for every niche as long as you have strategic partners.   In this video, our guest Jennifer Nespola Lantz VP of Industry Relations and Deliverability for Kickbox...

This is episode 12 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about email best practices for your checking your email reputation  This Email Reputation video should help you learn email marketing best practices and give you advice for where you should start if you are new to checking out your email reputation.  In this video, our guest Matt Ratliff, Founder and CTO of FunnelTechie discusses with Andrew Kordek some of their strategies and ways to be...

This is episode 11 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty email best practices for your business. This podcast discusses Loyalty Email Marketing.   Andrew and Celia have been working in email marketing for many years.  This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for September 2022 and beyond.   In this video, our guest Celia Martin,...

This is episode 10 of Email Never Sleeps, the email marketing podcast.  Watch this video to learn about email marketing trends for the end of summer / early fall of 2022. This podcast discusses Email Marketing based on data collected by Validity.   Andrew and Pilar have been working in email marketing for many years.  This Email Marketing Trends video should help you gain email marketing insight and give you advice for improving your email marketing for September 2022 and beyond.   In this...

This is episode 09 of Email Never Sleeps, the email marketing podcast. Watch this video to learn about loyalty emails and which types of loyalty emails actually can work for your business. This podcast discusses Loyalty Emails that actually work.  Andrew, Garin, and Joyce have been working in email marketing for many years.  This Loyalty Email video should help you gain email marketing loyalty best practices and give you advice for improving your loyalty email marketing for August 2022 and...