Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing. I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization – Per Caroe. 🎙️ In this episode, we dive into hyper-personalization within email marketing. Per Caroe, formerly of Sage Flow, joins us to share his wealth of knowledge and experience on how businesses can master the art of hyper-personalization to connect with their audience. From personalization to hyper-personalization, we explore the key distinctions and practical examples that can take your email campaigns to the next level. Per sheds light on the crucial role of data collection and understanding customer preferences in crafting tailored messages that resonate. Discover effective strategies for franchise businesses and best practices for email marketing success. Learn how to optimize your email marketing efforts by adopting an iterative approach and the importance of testing to achieve optimal results. Don't forget to subscribe to "Email Never Sleeps" and hit that follow button to stay updated on the latest digital marketing trends, strategies, and exclusive interviews with industry experts. 🔗 Connect with Per Caroe on LinkedIn for more insights and updates: https://www.linkedin.com/in/percaroe/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support