Career Growth in Email Marketing - From Gym Owner to Email Marketing Expert. Welcome to the Email Never Sleeps podcast. In today's episode, we delve into the fascinating topic of how individuals get started in the email industry and what keeps them going. Our guest for today is Eric Kriegermeier, the Director of Solutions Engineering at Shaw/Scott. Eric and Andrew have known each other since 2016, when they worked at Trendline Interactive, an agency. Eric shares his background and journey into the email marketing world. Originally from Chicago, he lives in Paraguay and has been a digital nomad since 2017. Eric's journey began when he opened a martial arts and fitness gym in Atlanta in 2007. He learned about email marketing and lead generation from scratch, using his own website and conducting his own campaigns. With a background in graphic design, working on a computer came naturally to him. In 2010, Eric joined Aspen Marketing as an HTML developer, where he quickly discovered his passion for the email marketing realm. Since then, he has transitioned from agency to in-house marketing teams, honing his skills and expertise. With the guidance and mentorship of great leaders, Eric has progressed from a campaign services tech to a solutions engineer and now holds the position of Director of Solutions Engineering at Shaw/Scott. During the conversation, Eric shares insights into the differences between agency and brand work in the email industry. He explains that agencies often work on multiple projects with tight deadlines, while brand work allows for a deeper understanding of the brand, subscribers, and clients. Eric humorously mentions that he jokes with his team about eventually moving to the brand side for an easier workload. As the podcast continues, the discussion turns to valuable advice for individuals aspiring to pursue a career in email marketing. Eric highlights two possible paths: becoming a technologist specializing in platforms and server-side JavaScript or focusing on thought leadership and team-building. He stresses the importance of constantly seeking knowledge and embracing a growth mindset. Eric also acknowledges the presence of imposter syndrome, which motivates him to continually learn and improve. The conversation also includes a thought-provoking topic: the debate surrounding remote work and returning to the office. As someone who has been remote for many years, Eric shares his belief that the email industry can thrive with remote work. He explains that returning to the office may be suitable for certain types of work, but for the email industry, remote work offers flexibility and productivity advantages. Join us in this insightful episode as Eric Kriegermeier shares his journey, career advice, and thoughts on remote work in the email industry. Don't miss out on the opportunity to gain valuable insights and inspiration from an experienced email marketing professional. #emailmarketing #advice #careeradvice --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support