Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands. Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable growth with over 118 companies across nearly 100 niches. Their work with notable brands like Craft Sportswear and Foundation Building Materials showcases their expansive reach in the industry. The highlight of the podcast is a deep dive into what can make or break an email marketing program. From the necessity of a direct response and personality-driven email approach to the significance of connecting with customers on a human level, Josh's insights are invaluable. He emphasizes the importance of adapting to change and using email as a direct channel to understand and engage with your audience. Anecdotes like their successful experiment with Mixtiles, which significantly increased engagement through a unique email strategy, exemplify their innovative approach. Andrew adds his perspective on the importance of focusing on your brand, understanding your audience, and resisting the urge to follow trends blindly. This episode is a must-watch for marketers seeking to enhance their email strategies and connect more effectively with their customers. Do yourself a favor and follow Josh Kropkof on LinkedIn: https://www.linkedin.com/in/josh-kropkof/ Stay tuned for more episodes of Email Never Sleeps, as season 3 will restart in early January 2024. #EmailMarketing #eCommerce #DigitalMarketing #TheEmailAgency #Podcast #MarketingStrategy #BusinessGrowth #CustomerEngagement" --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support