In this video, Andrew Kordek, the host of iPost's Email Never Sleeps, is joined by Jay Schwedelson, the founder of Outcome Media and the Guru Conference, to discuss how marketing managers can make the most of their email marketing campaigns.  Andrew and Jay focus on what marketing managers with a lack of time for sophistication should do to improve their email marketing campaigns.   Watch this video if you are interested in learning about the importance of the subject line in email marketing. Jay emphasizes that marketers should focus on crafting a compelling subject line that can engage the reader, and that it is often the most overlooked part of an email campaign.  They also discuss the importance of "cleaning house", which means taking a high-level view of the email program to determine what needs to be changed.  Andrew and Jay advise marketers to pay attention to their list hygiene, platform quality, and deliverability. Jay suggests that marketers should focus on creating good subject lines, friendly “from” addresses, and pre-header text.  They also emphasize that marketers should test their subject lines and spend more time creating them rather than leaving them to the last minute.   Also discussed is the upcoming Guru Conference, a free virtual event for email marketers.  They encourage marketers to attend and learn from experts about how to improve their email marketing campaigns.   Learn more about the Guru Conference Here:  https://guruconference.com/  What is iPost?  https://www.ipost.com/  #marketingmanager #emailsubjectline #inbox #emailneversleeps --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support