Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers. In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start. Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes. With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series. This episode explores: -The pivotal role of the welcome series in email marketing -Strategies for collecting valuable subscriber information -The importance of personalization and making a great first impression -Tips for avoiding common pitfalls in welcome series creation -Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand. Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support