In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration. With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn, offering valuable strategies to retain customers and enhance product adoption. If you're a marketing professional, particularly in the digital or email marketing space, and are considering an ESP migration or struggling with B2B churn, this episode is packed with practical advice and insights to guide you through these challenges. Whether you're navigating the technical aspects of migration or seeking to improve customer retention, Anna and Andrew provide a comprehensive checklist and strategies rooted in understanding user behavior and aligning with business goals. Connect with our experts on LinkedIn to further explore their insights: Anna Levitin: https://www.linkedin.com/in/annalevitin/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ If you're searching for guidance on ESP migration, strategies to reduce B2B churn, understanding user behavior in digital marketing, or aligning marketing efforts with business objectives, this video is for you. Join Anna and Andrew as they share their experiences, challenges, and lessons learned from years in the industry, all presented clearly and straightforwardly for easy understanding. --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support