Welcome to another episode of the "Email Never Sleeps" podcast, where today we're diving deep into the critical topic of the one email in your marketing program you cannot afford to skip. Sebastian Kuemmel, founder and chief housekeeper of the House of Email from Sydney, Australia, joins us. In this episode, Sebastian brings his extensive experience from working across the globe, emphasizing the significance of post-purchase email programs in the e-commerce and retail sectors. Sebastian discusses the often overlooked yet crucial role these emails play in building lasting customer relationships and enhancing brand loyalty beyond the initial sale. Whether you're a seasoned marketer or new to the field, this discussion will show effective strategies to engage customers after the purchase, ensuring they return repeatedly. Connect with Sebastian: https://www.linkedin.com/in/sebastiankuemmel/ Connect with Andrew: https://www.linkedin.com/in/andrewkordek/ --- Support this podcast: https://podcasters.spotify.com/pod/show/ipost/support