- 1.46 Campari as an elite brand - 3.10 The Milanese market - 4.17 The world of the factory is the factory of the world - 6.22 Pop & glamour - 7.29 The dawn of mass advertising - 10.47 Depero and Futurism - 12.30 Art as autobiography - 14.17 The futurist house: now and then - 16.24 Depero and...

There’s a small piece of art in almost every fridge, even in yours. It’s from the Twenties, the time when an avant-garde artist (Fortunato Depero) and an entrepreneur (Davide Campari) proved that ads could be something more than shouted slogans and that even a tiny, mundane object can be the...