Are you tired of doing it all?  In part 2 of our special series on Jonathan’s minimalist approach to living, he challenges the idea that being well-rounded is the key to success. Instead, Jonathan dives into the power of finding and focusing on your “thing”--the unique strength that energizes you, even when it’s tough.  He shares why focusing on what you do best (a lesson not taught in school) can lead to a more fulfilling life, rather than trying to balance a range of skills that drain your...

Have you ever thought, “Am I the only one struggling with this?”. If you’ve questioned your ability to push through or felt the pressure to prove you’re capable, this episode will remind you that you’re not alone. In this week’s Hot Seat episode of The Obvious Choice podcast, we dive into the emotional rollercoaster that online fitness coaches experience. From navigating moments of doubt to facing unexpected pressures, we address the unique feelings and challenges of this profession. We’ll...

Life can feel overwhelming with endless choices we have to deal with every single day. But it doesn’t have to stay that way. In the first installment of our special series on Jonathan’s minimalist approach to living, we dive into how minimalism isn’t just a lifestyle but a way to make better, faster decisions. You’ll learn how minimalism helps reduce anxiety by limiting choices and the frameworks to make quicker, satisfactory decisions. Through real-life examples, Jonathan highlights how...

Are you juggling too much as a coach, handling every detail yourself because you worry clients only want you? Minakshi, a Denver-based fitness coach for Indian immigrant women, shared the same struggles. In our Hot Seat episode of The Obvious Choice podcast, she opens up about how hard it’s been to delegate without fear of losing client trust. Today, you’ll learn the concept of “trust transfer”,  the importance of culturally sensitive coaching, and building repeatable systems that allow...

Do you feel guilty about not spending enough time with your family while working on your online coaching business? Meet Cait Caserta–a former fitness director who pivoted to online coaching, all while raising young kids. In this episode, Cait shares her journey from fitness management to building her online fitness coaching business and how she navigated the pressure of being both an entrepreneur and a mom. We also explore her struggle with investing in herself, the role of faith in trusting...

Are you struggling with the tech side of your online fitness coaching business?  Online fitness trainer Ryan Cali, one of our Online Trainer Mentorship students, faces the tech woes many of us do–learning new platforms, creating streamlined client systems, and building an engaging Facebook community. But here’s the kicker: being a successful online fitness coach isn’t about having a flawless tech setup. Join us in this week’s Hot Seat edition of The Obvious Choice Podcast, where we break down...

Imagine having a role as a gym director and then shifting to being an online fitness coach. How would that feel? Today’s podcast guest took the quantum leap and went all in as an online fitness trainer while building her own coaching business. With a background in kinesiology and 16 years of experience in the industry, Kaylee Bennett–one of our coaches in the Online Trainer Mentorship (OTM)--shares her journey from in-person training at a gym to running a flourishing online coaching...

Do you ever feel like you’re biting off more than you can chew–juggling a full-time job, family, and trying to grow your business? We’ve all been there. But here’s the thing: scaling your online coaching business isn’t about hiring more people immediately. It’s about reclaiming your time through smarter time management and delegation.  In this week’s The Obvious Choice Podcast (Hot Seat Edition), we chat with Anne Brady, a kinesiology professor, online fitness coach, and one of our recent...

Success isn't a destination, but a conveyor belt that gets faster and demands more of your attention. If you're not careful, the sacrifices you make in order to keep up may turn into major regrets later in life.  Beware of letting your ego and comparing yourself to others change who you are The importance of in-between times and what to do with them Being more present for the short dash between DOB and DOD -- Jon's next book, The Obvious Choice, published by HarperCollins, is now...

We tend to make getting clients a lot more complicated than it needs to be. Complex problems don't necessarily need complex solutions, so why do we prefer complex solutions? Using The Marble Method to attract clients and how to do it Three rules to getting referrals from other businesses -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a...

One of the hardest questions we have to ask ourselves is - do my actions match what is most important to me? If the answer is no, then it's good to know how you got there and how to get back on track. "Just this once" is a misguided way of thinking The Life Satisfaction Equation Money isn't going to turn you into anything, but it will amplify who you already are -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover,...

You might think that writing a book is hard, and you'd be right. But writing the book isn't the hardest past - it's figuring out the positioning of it. If you're going to write a book...write a freaking book How you should approach the branding and positioning of the book The two different types of value and the positioning mistake authors make -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. ...

When you're preparing to go into a new season of focus, that doesn't mean the other areas of your life should be neglected.  Creating your off-season checklist so other areas don't regress The importance of micro-interactions Creating your own calendar Dooms Day and how to rebuild your calendar -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT...

You've lost count of the late nights, tears, and dollars you've spent to get to the point where you feel like you're successful. You get there and all of a sudden, you don't feel like you deserve it. Why we don't feel worthy of success when things start to go smoothly You're not cheating by bringing great talent in -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy...

Everyone knows consistency is important. However, consistency alone isn't enough to make transformational changes. Whether in your business, health, or relationships, you need consistency plus lightning strikes. If you're hardworking yet feel stuck, here's why Treating the important things like grains of sand doesn't work Boredom sucks, so focus on dynamic stability -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover,...

You've been told you can have it all and it feels like no matter how hard you try, you just can't seem to get there. The truth is, you can have it all. Just not all at the same time. Letting your curiousity get the better of you We can blame Editson for our lack of personal seasons How you keep creating opportunities for burn out and how to fix it -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. ...

The almighty price objection - "If only it were cheaper." It seems like a tough objection to manage, but there are really only two directions it can go. Deciding how you value your time Leaving the door open to come back Reconfirming how much your potential client values their goal -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a free...

While there may be a lot of other coaches in the same space as you, even if it appears saturated - it doesn't mean there isn't opportunity.  The real and perceived differences when you work in-person vs online Earning your Fitness Citizenship The best way to get a referral -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a free copy of...

The scariest part about raising prices is imagining the catastrophic client backlash we assume will happen. Will some clients be upset? Yes, but that doesn't mean it wasn't a good decision to raise your prices. When your business grows, it doesn't mean all of your clients grow with you Why losing clients isn't a bad thing Why raising your prices may lead to higher quality clients -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon...

When things are going well, you can start to worry about what could go wrong and what to do next. Set yourself up so you're prepared and not worried. Add rocket fuel to your operations using the "take two weeks in two weeks" method Use old school tools to avoid putting all of your metaphorical eggs in one Meta basket How much effort you should put into having a space for people to learn about you (and why it's far less than you might think) -- Please dm Jon the word "mentor" at...

Life can sometimes feel like a blur, with little space to enjoy, appreciate, or rest. In the little bit of time we manage to carve out, it's not as restful as we wish it were. You may not always be able to create more moments, but you can more more out of the moments you do have. How to make an entire country happier Designing pauses and rituals for connection, recovery, and transitions The benefits of both telic and atelic activities -- Jon's next book, The Obvious Choice, published by...

Consistency is good for things like brushing your teeth and taking your vitamins, but not so much for big growth in the things you care about most.  The twin gods of Accumulation and Accomplishment Modern inventions have ruined our natural seasonality The Grass is Greener Fallacy -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Click here to preorder your copy today. -- FREE GIFT - Get a free...

Creating content for social media can be a lot of fun - until it's not. You've always been told to "post consistently!" so how do you manage that when you feel burnt out on content? The not-so-secret sauce to consistent content The two types of content Where to focus most of you energy besides content -- Please dm Jon the word "mentor" at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship -- Jon's next book, The Obvious...

Whether you're just starting or trying to grow in a new space, how you approach networking is different than when you're established. It means you'll need to be the one to make things happen if you're going to move the needle. The three principles to building your network Finding an "in" to the person you want to get to know Telling the truth backwards -- Jon's next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and...