Episodes
Many coaches make the mistake of waiting until they're bursting at the seams to start laying the groundwork for scaling their business.  With the right systems, the right people, and the right tech, you can grow your business far bigger than you thought possible. The difference between working "on" your business and "in" your business - and how to work on your business more Why coaching is the best business model and the Passive Income Fallacy Three steps to creating your scalable business...
Published 05/06/24
Do you ever feel like you just can't get a good rhythm in growing your business? You'll be on a streak, and then life manages to slow you down.  Changing your growth tempo might help.  The 8-4 rule Avoiding burnout and bore-out Is it possible to do it all? -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to...
Published 05/03/24
Published 05/03/24
When you just want to help people get healthier, it's hard not to get lost in the crowd of other coaches. You don't have to be the biggest, strongest, most fit to stand out. Standing out is easier, and more fun, than you might think. Engineering your product for your specific person When you don't stand out in the fitness space The 10% rotation rule for your content and how to build trust with Easter eggs -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients...
Published 05/01/24
Turning your Instagram into a money making machine is possible - you just need to build a good system. The three types of posts you need and the ultimate goal of your content How to use your already built content to create your ethical bribes How to build your automation system to start conversations with leads -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast,...
Published 04/29/24
When you and your ideal clients geek out about the same thing, it's a lot easier to find, connect, and convert them into paying clients.  It's even better when you can create a space for you to collectively geek out. Planting your geek flat so your ideal client can find you Partnering with other businesses may not be as helpful as you'd like, and what to do instead The three things to leverage that build trust on top of being a great coach -- FREE GIFT - Get a free copy of the Wealthy...
Published 04/26/24
Putting on a charity event can feel good, do good, and be good for business. Choose a charity that makes the biggest impact How to get your community to rally behind and promote the event How to follow up with attendees after the event and make an offer without feeling icky -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to...
Published 04/24/24
You learn the most when you leave your normal environment. In case you haven't been able to do that recently, Jonathan has brought you some stories from his recent trip to Oaxaca, Mexico to help inspire your marketing, sales, and life. Three product positioning takeaways from the struggling Monte Albán Figurine vendor How a 7 year old sold more of their bad art than the young artists with good art Three coaching lessons from the Oaxacan Crossfit gym -- FREE GIFT - Get a free copy of the...
Published 04/22/24
You may reach a point in your business where you have to make a decision - either be happy making what you're making now or that you want to make the quantum leap to much, much more. Defining the pillars of your coaching so you know which experts to add to your team Creating your organizational responsibility chart and choosing which responsibilities you keep Managing the fear of clients rejecting changes in the business process -- Hosts: @itscoachgoodman @fitnessjonestraining ...
Published 04/19/24
It's easier than ever to start a business. It's great, because it creates an even playing field. On the other hand, it can muddy the waters and make it hard for you, and potential clients, to know who to trust. How to avoid accidentally creating a reputation you don't want 1-3-6 framework to creating a fulfilling life and profitable business The permission you didn't know you needed -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital...
Published 04/17/24
There will be a time when something outside your control could derail your business. Learning how to respond and not react will keep your business on track. Two lessons in dealing with outside influences that impact your business How to buy yourself time to problem solve and put your clients at ease at the same time Why people panic problem-solve -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on...
Published 04/15/24
You already feel like you need to prove yourself. Then when you have family telling you your business isn't going to work -- well, now it feels like the gap to prove yourself is 10x bigger. Defining what "proving yourself" actually means Managing internal dialogue that screws with your head What to do instead of trying to convince your naysayers -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our...
Published 04/12/24
The best and fastest way to business growth is through your ability to build connections. It's a lot easier, and less scary, thank you think. Investing in social and reputation capital to grow your business with super connectors Three brilliant partnership marketing examples that you can model Three constraint questions to challenge how you think about finding and keeping customers -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and...
Published 04/10/24
When you work with people, you'll inevitably run into situations that are stressful to navigate. Have the right policies in place so you know what to do and your clients know what to expect. The policy inspired by a French client who laid the verbal smackdown on Ren How not to be Scrooge McDuck with your policies Knowing when to bend policy and how not to be a firefighter in your business -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals...
Published 04/08/24
Following conventional wisdom can be a mistake. The nature of conventional wisdom is to communicate a broad, widely accepted concept.  When it's applied to a nuanced situation, it can backfire. Why two membership sites meant to generate passive income failed Why collaboration sounds great in theory, but isn't the sales fuel you want it to be Your business isn't like the Field of Dreams -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital...
Published 04/05/24
By their 18th summer, you'll have spent 85% of your quality time with your kids. Start spending more intentional time with the people that mean the most to you. The great entrepreneurial lie and why you should be Intermittent Tech Fasting Using the Ben Franklin approach and rapid experimentation to help yourself and your kids grow Using board meetings to build deeper connections with your kids -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals...
Published 04/03/24
When a client quits, it's like a punch to the gut. Knowing why they often quit means you can take steps to prevent it. The three buckets of reasons why clients quit The three main points clients tend to leave (plus a guaranteed way to increase testimonials) The four-part framework to solve clients quitting -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a...
Published 04/01/24
If your chosen social media platform were to suddenly not be available - would your business survive? It's good to have an off-ramp for your followers long before you need it. How to dig the well before you're thirsty Why a free PDF gets more interest than a free book What to say and do after someone shows interest in your freebie -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate /...
Published 03/29/24
You work hard in hopes that your clients will talk about you to their friends, but often, you're left confused when it doesn't happen. So, how do you get word of mouth to happen? Two reasons why word of mouth is more effective than ads How KitKat increased sales by $200 million by creating a trigger Why the metrics you're probably using aren't representative of your goals -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio....
Published 03/27/24
The biggest mistake coaches make with referrals is thinking about them as an economic transaction. Learn about the four sources of referrals and how gift cards are (usually) terrible motivators. How one gym made millions in referrals by abiding by three rules How to use gift cards effectively to increase client referrals Getting referrals by letting your geek flag fly -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells...
Published 03/25/24
You've made it as an entrepreneur, and you get to enjoy the fruits of your labor - but it's a lot harder than you thought. Creating your own 8-4 framework because work-life balance is b******t Using the Leap Frog Effect to not go stagnant but not burn out Learning how to take down time -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send...
Published 03/22/24
Whether you want to improve your business, your team, or your life, the answer is simple - building quality relationships matter. The 4 R's every employee needs to be aware of (that can also apply to your clients) The mutually beneficial impact of seeking out opportunities to celebrate others Adjusting how you view your identity to create more abundance in your life -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for...
Published 03/20/24
The things that can bring you from struggling to insane success aren't major changes.  Sometimes, they're weirdly simple. The switch that turned an apathetic audience around Firing the smart people and the single best action taken to grow the company Fixing the major pricing mistake -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send...
Published 03/18/24
Having high sales goals means you need a dialed-in sales process. Turning a good following and great reputation into more clients The thing that nobody is doing, but should be, to build relationships via email Where the real money is -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast, take a screenshot, and send it to [email protected] -- Hosts: ...
Published 03/15/24
Sometimes, no matter how hard you work and what you achieve, the wins can feel empty. It might mean that you're not finding fulfillment in what you're doing. How much money is the right amount to feel fulfilled The difference between an opportunity and a distraction Gain clarity with the shrinking time trick -- FREE GIFT - Get a free copy of the Wealthy Fit Pro's Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.) HOW - Rate / review this podcast,...
Published 03/13/24