At a time when consumers are fed up of ads (and advertisers), how can you connect with your target customers and stop them hitting the ‘skip now’ button?  In this episode of All About Business, James Reed is joined by award-winning director and veteran ad-man Paul Weiland OBE. He’ll share how some of Britain’s most well-loved ads were created, how to navigate the often tricky client/agency relationship and answers the question every marketer wants to know: how to create a profit-growing...

We often hear that we need to strive for a more diverse workforce. But what if just having diversity as your goal does more harm than good?  In this Episode of 'all about business', James is joined by Dr. Heather Melville, OBE CMgr CCMI FCBI, to explore how inclusive business practices can drive growth, retain talent, and align organisational values with commercial strength. They shed light on understanding different needs and demographics within the workplace that go beyond mere diversity so...

Welcome to 'all about business' with me, James Reed. Every episode, you’ll hear the highs and lows of what it means to be a true business leader to empower you to implement smarter, more meaningful strategy in your business or career.