Our guest is Shinobu Kato who is the owner and brewer of New York’s own craft sake brewery Kato Sake Works in Brooklyn, which opened in 2020, right before the pandemic. He joined us in Episode 189 to discuss his new brewery and the fascinating story of how his well-established corporate career transformed into entrepreneurial sake brewing in New York. COVID-19 hit his burgeoning business extremely hard, but Shinobu turned the challenges into opportunities to carefully solidify his customer base. Shinobu is here today to celebrate the expansion of his business. His new and larger brewery officially opened earlier this month on October 1, 2023. In this episode, we will discuss how Shinobu successfully navigated COVID-19, his philosophy of sake-making, why his sake is appealing to a wide American audience including cool young generations in Brooklyn neighborhoods, and much, much more!