Our guest is Takuma Inagawa who is the founder and CEO of WAKAZE. WAKAZE is a unique and forward-minded producer of Japanese sake based in Paris, France. The Japanese sake industry has been facing challenges domestically due to various reasons, such as the decrease in the drinking population and the increase in competitive products in the market like wine and shochu. Compared to the peak of sake consumption in the 1970s, Japanese people drink only a quarter of sake now. Ironically, the government regulations are not helping to stop the decline as they restrict licensing new sake businesses that can revitalize the industry. However, WAKAZE is presenting a model to conquer the challenges by producing new styles of sake with traditional techniques and an innovative mindset. In this episode, we will discuss why Takuma left his successful career as a business consultant and decided to start a sake brewery in Paris, his out-of-the-box approach to sake production, how he managed to convince French consumers to drink Japanese sake made in Paris, his new sake production in America, his global plans to grow the popularity of sake, and much, much more!!!