In this episode of the Jewellers Academy podcast, host Anna Campbell chats with sales expert Anna Payne about transforming the way you think about selling and generating revenue for your jewellery business. If selling feels sleazy or uncomfortable to you, this conversation offers a refreshing perspective—one that frames sales as an authentic and service-driven process, not a pushy transaction.   Together, they explore the mindset blocks and fears that can hold business owners back, the...

In this week's episode, host Kim Thomson speaks with Gina and Jack from Ivy and Pine Photography about the importance of building an emotional connection with our customers. Buying handmade jewellery (or any buying decision) is an emotional decision often justified with logic so being able to connect with our customers emotions is an important part of building a business that people want to shop with.  They share their journey into wedding photography, the emotional impact of capturing...

In this week's episode, Jess introduces an exciting new online stone setting course covering double gallery claw settings, taught by master stone setter Scott McIntyre. This technique combines collet setting and claw setting to enhance the visibility and sparkle of the gemstone. This is a fantastic course designed for intermediate-level jewellers with gemstone setting experience, and you can hear more about it in the episode. Takeaways This new online stone setting course focuses on...

We're so excited to share that the Jewellery Diplomas are now open for enrolment for a 2025 start. In this week's episode, Jess and Anna provide an overview of the diploma programs available, including updates and new content for the upcoming year. The conversation highlights the importance of community, mentorship, and the flexibility of online learning, as well as the tools and materials provided for students. Jess and Anna encourage listeners to attend open days and discovery calls to...

In this weeks episode, jeweller Natalie Furlong shares her inspiring journey from a creative hobbyist to a successful jewellery business owner. She discusses her background in ceramics, the challenges she faced during her transition from ceramics to jewellery, and how the Jewellery Business Academy has supported her growth. Jess and Natalie touch on lots of important issues including the importance of following your passion, struggles with social media marketing, and the significance of...

In this week's episode, Anna Campbell and Jess Croft discuss their recent jewellery collaboration, the Good Girl Rebellion jewellery range. They share actionable advice on how to ensure a successful partnership covering essential tips such as finding the right collaborator, aligning your visions, maintaining respect and communication, navigating challenges, and celebrating milestones. If you've been thinking about how to approach and manage a partnership with an influencer or other brand,...

We're so excited to launch the brand new Jewellery Business Academy for 2025. This is a newly filmed year-long program starting in January, designed to support jewellery entrepreneurs at any stage of their business journey. In this episode we explore the evolution of the Jewellery Business Academy program from its roots in the Jewellery Business Bootcamp to now. Exciting features of the new program are the community support, expert mentorship and the structured content that will guide you...

Got a passion for jewellery-making but not sure where to start? This week on the Jewellers Academy Podcast, Jess chats with Chloe Mayo and Anna Bonner, two inspiring students from the Foundation in Silver Jewellery course. Perfect for complete beginners, this mentor-supported online course lets you dive into silver jewellery making from the comfort of your home—complete with a tool and materials kit delivered straight to your door! Tune in as Chloe and Anna share their experience, the...

In this week's episode, the Jewellers Academy team announces the opening of a new jewellery training school in Brighton, UK - set to launch in early 2025. The conversation highlights the exciting opportunities for students, the community atmosphere, and the various classes and events planned for the new space. Jess emphasises the importance of building a welcoming environment for both students and staff, and invites interested individuals to apply for teaching and operational roles at...

In this week's episode of the Jewellers Academy podcast, host Anna Campbell talks with Janine Friston of The Female Business Network. Janine shares 7 ways to increase visibility for introverted jewellers in business, covering how to show up on social media, how to get seen on Google,  tips for face to face networking and more.    The tips shared cover:   Social media essentials Reels without you in Google Business Profile Online interaction Email marketing Blogging Networking     ...

This week on the Jewellers Academy Podcast, host Jess sits down with award-winning jeweller Anelia Kuprina to dive into the fascinating journey of her career. Anelia shares the powerful moment she fell in love with jewellery-making and how her education shaped the jeweller she is today. She reflects on her early experiences as a bench worker with prestigious jewellers in London’s West End and Hatton Garden, where she mastered essential skills like soldering, repairs, and remodelling. These...

In this week's episode of the podcast, we at Jewellers Academy introduce our brand-new advanced stone setting classes, the Jewellers Masterclasses, designed for experienced jewellers ready to enhance your skills. The conversation covers the structure of the masterclasses, the support provided, and highlights the projects: Decorative Collets, Fishtail Setting, and Tiara Wedding Bands. Anna Campbell and  I talk about the importance of community and mentorship in the learning process, as well as...

This week on the Jewellers Academy podcast, Jess is joined by jeweller and product photographer Karen Young. They discuss Karen's top 10 tips for getting great photos of your jewellery with your smartphone. Covering the basics like don't forget to clean your camera lens! They also cover lighting, equipment, how to plan your shots and more.  We would love you to join our free 5 day Jewellery Photography Challenge, starting on 16th September 2024 and you can find the daily prompts now on the...

There are just 16 weeks until Christmas which is traditionally a busy time for jewellers. In this week's episode of the Jewellers Academy podcast, Jess and Anna Campbell discuss how to effectively prepare your jewellery business for the Christmas season, breaking down the actions by month sharing what to do and what not to do to have the best and most profitable Christmas yet.   Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group ...

In this week's episode, host Elin Horgan chats to Emma Stanton, a jeweller from Hove, East Sussex. Emma shares her journey into jewellery making, which began 19 years ago after taking evening classes. She discusses how her design process evolved from early inspirations, such as the sea, to focusing on shapes and textures. Emma also reflects on the challenges of being self-taught, overcoming imposter syndrome, and her preference for working with materials directly rather than sketching. Her...

In this week's episode, Jess chats to Luke Brient, a jeweller who specialises in unisex jewellery featuring large gemstones and unique textures from sandcasting, shares his journey into the craft. Initially studying Industrial Design at Loughborough University, Luke turned to jewellery making during the COVID-19 lockdown, inspired by a stint working at a jewellery packaging company. He discusses his process, including his early experiments with 3D printing and sandcasting, and how his...

In this week's episode, host Kim Thompson chats to Katie Tovey-Grindlay, a social media and marketing coach with a unique journey. Katie shares how she transitioned from running a local dog walking and home boarding business to becoming a social media coach. Katie emphasises the importance of authenticity in her work, particularly as someone who is neurodiverse. She discusses the challenges of maintaining a professional facade and how embracing her true self, despite potential judgment, has...

In this week's episode, Jess and Elin Horgan delve into the art of wax carving, a technique used in jewellery making to create detailed designs that are later cast into metals like silver or gold. The episode also highlights Elin's updated courses on wax carving, which include a Level 1 workshop covering basic ring and pendant making, and a Level 2 course focused on stone setting in wax. These courses are designed to help both beginners and experienced jewellers enhance their skills. Jess...

In this week’s episode of the Jewellers Academy podcast, host Anna Campbell is speaking with counsellor Alison Hughes. If you love jewellery making but struggle with the business side of selling your jewellery this episode is for you.  They discuss the issues that can come up for jewellers in business including procrastination, fear of self-promotion and more. Alison talks about the different parts of the self and how they can be in conflict which can lead to problems with making progress....

In this week's episode, Jess interviews Emily Little, the owner of The Little Wedding Jeweller, who shares her unique journey from wellness to jewellery making. Emily discusses how her experience running a wellness centre led to burnout, prompting her to seek new forms of self-care. She found solace in jewellery making, which became a therapeutic outlet and a new career path. Emily reflects on how her interest in crafting beach-inspired jewellery evolved through an online diploma in silver...

In this week's episode, host Elin Horgan talks to Rachel Connor, a writer and transformational life and creativity coach. The discussion delves into the essence of creativity, exploring its broad and deep significance beyond traditional artistic practices. Rachel Connor shares her journey from academia to becoming a creativity coach, highlighting her belief that creativity is an inherent human trait essential for self-expression and connection. She discusses her work with various creatives...

In this week's episode, host Kim Thomson chats to Natalie Watson from Erinna Jewellery. Natalie creates jewellery inspired by Greek Mythology and is passionate about offering size and disability-inclusive jewellery. She reflects on her remarkable journey so far, going from signing up for the Diploma in Silver Jewellery at the Jewellers Academy with no previous experience to selling jewellery in John Lewis stores only months after completing the course. Natalie emphasises the importance of...

In this week's episode, host Elin Horgan talks to Victoria Thomas, a freelance digital marketing specialist. Victoria, who focuses on SEO and Google Ads, discusses the importance of search engine optimisation (SEO) for small businesses. She explains that SEO is about enhancing a website's visibility on search engines like Google, which helps drive more traffic, improve user experience, and ultimately boost sales. Victoria also outlines seven key reasons why SEO is crucial, including...

This week on the podcast, host Anna Campbell is talking with Kirsty Maynor all about change. Kirsty Maynor is the Founder and CEO of The Firefly Group. She is a certified coach and leadership expert with decades of experience and the best-selling author of "Untangled, a practical and inspirational guide to change we choose and change we don't' In this conversation, Anna and Kirsty talk all about change, including why we may feel threatened by change, even positive change. They also talk...