Ray Drasnin has worked in the PR business for over 30 years, working with celebrities and pro-athletes. Here he shares with us some stories of his work, what he didn't like, and what he's up to now. Most importantly, he shares how a person or business can pitch to the media for an idea, product, or service. What, how, when does one pitch to the media. How does one create a soundbite? What are the tricks to the trade? If you want to create more exposure, don't miss this episode!