In today’s episode, Shannon sits down with Bob Wheeler, CFO, CPA, and host of "The Money Nerve," to discuss the power of your money story in personal and professional growth.   They dive into how professionals can use empathy and effective communication to build trust with clients, overcome fear-based marketing, and tackle imposter syndrome. Bob shares insights from somatic therapy that helped him become more grounded and transform his financial narratives. Shannon and Bob also emphasize...

In today's chat, we dive into the world of comedy and finance with a truly unique guest, Bob Wheeler. Bob isn't your average CPA; he's also the CFO of the legendary Comedy Store and a stand-up comic. Join Shannon as she explores Bob’s journey of merging his passion for comedy with his accounting career. Discover how he brings humor into financial discussions, helping entrepreneurs lighten up while making sound money decisions. From scaling mountains like Kilimanjaro to leading workshops on...

Today’s episode marks the beginning of a compelling multi-part series on the Financial Priority Formula. In this first installment, Shannon unveils a game-changing financial metric: Gross Margin. Inspired by a recent discovery call, Shannon introduces a powerful new framework for financial focus in business. Listeners will learn about the crucial role of Gross Margin in assessing core profitability and get practical tips on how to calculate and leverage this often-overlooked metric. Tune in...

In today's episode, Shannon addresses a timely and critical topic — the upcoming September 15 tax deadline. This episode is especially important for business owners operating as S corporations, multi-member LLCs, or partnerships. Shannon breaks down what you need to know about filing extensions, the significance of paying estimated taxes, and how to effectively prioritize your financial obligations. With quarter three tax estimates also due on the same date, there's plenty of vital...

In today’s episode, Shannon shares her recent guest appearance on Christine Corcoran’s podcast, "Next Level Life." During the episode, Shannon and Christine dive into crucial topics such as transforming money from a source of fear into a powerful tool for growth, and the importance of utilizing business data for informed decision-making.   Shannon elaborates on essential aspects of cash flow management and stresses the necessity of keeping personal and business finances separate. She also...

Today, Shannon delves into the essential topic of financial fear—what it is, how it manifests, and how to conquer it. She is joined by Justin Buonomo, the CEO and founder of Journey to Financial Freedom. Together, they explore the importance of maintaining control over one's finances rather than handing it over to professionals, addressing underlying money beliefs, and shifting perspectives on entities like the IRS. Justin outlines his four-step process for achieving financial freedom and...

In this episode, Shannon chats with Justin Buonomo, the CEO and Founder of Journey to Financial Freedom. Justin shares his personal journey from experiencing financial instability in his youth, due to his parents' bankruptcy, to becoming a passionate financial empowerment coach.   Listeners will hear about Justin's unexpected career path in the financial sector at Johns Hopkins, the importance of addressing one's money story, and actionable strategies for achieving financial success. This...

In today's episode, Shannon emphasizes the importance of focusing on sustainable growth rather than quick wins. She explains how comparing your progress to others can be detrimental and highlights the velocity at which success can turn into failure if not properly managed. Listeners will learn about building a solid foundation, the dangers of chasing shortcuts, and the necessity of adapting to the ever-changing business environment. Additionally, Shannon introduces a special five-day...

In this episode, Shannon explores "The Analog Advantage," delving into the irreplaceable value of human connection amid our increasingly automated world. Reflecting on a conversation with her mentor, Mel Abraham, Shannon addresses how over-reliance on automation may erode the personal touch crucial for client satisfaction.   Shannon shares how her team has rebalanced their processes, reducing automation to reintroduce high-touch, personalized interactions. This episode is packed with...

In today's episode, we dive deep into the mindset shift you need to transition from merely saving to truly expanding your worth. It's not just about tax strategies but about taking risks, growing your business, and prioritizing your goals beyond just cutting costs. Whether you're contemplating relocating for tax benefits or struggling with the balance between saving and earning, this episode is packed with insights to help you plan better and find joy in your entrepreneurial journey. Let's...

In this episode with Christine Corcoran, Shannon explores effective, non-pushy ways to sell high-ticket services, those valued over $1,000. Christine discusses feminine sales approaches, emphasizing value communication and addressing client uncertainties. They delve into the importance of understanding client needs, creating genuine connections, and avoiding manipulative tactics.   Christine highlights strategies for pre-qualifying clients, managing objections, and maintaining a positive...

Today, we're joined by Christine Corcoran, a high-ticket sales strategist and business mindset coach. Christine combines her expertise in neuro-linguistic programming (NLP) and sales psychology to help women sell confidently and authentically. In this episode, we dive into transforming the often daunting sales process into an inviting experience. Christine shares her journey from corporate sales to empowering business owners, emphasizing the importance of mindset and the feminine approach to...

In today's episode, we'll dive into a topic that affects many business owners around this time of year: tax extensions. We'll explore why you might want to avoid them, the hidden costs and delays they bring, and how proactive planning can set you up for success. Whether you're an entrepreneur who procrastinates or someone looking to streamline your financial processes, this episode is packed with insights to help you stay ahead. So let's get started!   What you'll hear in this episode: ...

In this episode, Shannon delves into simplifying sales strategy for entrepreneurs. She emphasizes the importance of focusing on two key elements among quality, speed, and price, rather than trying to achieve all three simultaneously.   Listeners will learn how to align their sales strategy with their brand and attract the right customers by honing in on their unique value proposition. Shannon also shares insights on targeting the appropriate audience and offers a special bundle of resources...

In this episode, Shannon reflects on the importance of maintaining an abundance mindset as an entrepreneur, even during financial struggles. She shares insights from a recent experience in a business networking group and provides tips on how to attract ideal clients by focusing on providing value rather than showcasing desperation. Shannon emphasizes the significance of showing up as an expert and communicating the right message to cultivate trust and attract the right customers.   What...

In today’s episode, we're diving into the essentials of financial planning for personal wealth with our expert guest, Drew Faloon, a certified financial planner (CFP). We're building on yesterday’s discussion about taking a step back from the hustle, reflecting on your core values, and letting those guide your wealth journey. Drew and I will break down how to translate your personal goals into a concrete financial strategy, why cash flow is the backbone of your financial health, and the...

Today's episode is all about learning why sometimes you need to slow down in order to speed up your wealth growth. Joining us is my friend and certified financial planner, Drew Faloon from Intrepid Wealth Partners. Drew brings a wealth of experience and a passion for helping entrepreneurs and trailblazers build a prosperous life by focusing on honest, intentional, and values-based planning.   In this episode, we'll delve into the complexities of financial planning and how to distill...

In today's episode, we're diving into goal setting and key performance indicators (KPIs)—two concepts that often get misinterpreted and poorly implemented. We'll explore how to break down these abstract terms into actionable steps, how to set realistic yet ambitious goals, and how to measure your progress through effective KPIs. Whether you're aiming to grow your podcast, boost your revenue, or expand your client base, this episode will provide you with a framework to drive meaningful...

Today, we're diving into a topic many business owners grapple with: the idea of lowering your price to boost sales. We'll explore why this may not be the go-to solution and look at smarter strategies to grow your customer base without sacrificing your profits. From analyzing objections to leveraging customer referrals, get ready for a deep dive into making informed pricing decisions that support your business's financial health. Let's unpack these insights together and find out what really...

In this episode, Shannon shares her frameworks for finding cost savings in your business. She explains how to evaluate your fixed costs, ensure a healthy ROI on expenses like marketing, and cautions against over-focusing on tax savings while ignoring core cash flow issues. Shannon also prompts you to reflect on why cost-cutting is a priority for you right now to better guide your approach. Stay tuned for her actionable tips to trim the fat in your business expenses!   What you'll hear in...

Welcome back to part two of our enlightening conversation with investing educator Tess Waresmith! In this episode, Tess and Shannon continue their deep dive into the world of investing for entrepreneurs.   Tess shares her insights on how to start investing, even if you feel like you don't have extra cash flow. She breaks down the power of compound interest and how small, consistent investments can lead to massive returns over time. Shannon and Tess also explore the emotional barriers that...

Are you ready to start thinking like an investor? In today's episode, we're joined by special guest Tess Waresmith, an investing educator and founder of Wealth with Tess. Tess is on a mission to empower people, especially women, to take control of their finances through simple investing strategies.   Tess shares her personal journey of overcoming costly investing mistakes made in her 20s that stemmed from blindly trusting a financial advisor without really understanding how her money was...

In this episode, Shannon dives into the concept of "business macros" and how entrepreneurs can make smarter spending decisions by categorizing expenses into three key areas: acquisition, fulfillment, and operations. Drawing insightful parallels between nutritional macronutrients and business expenses, Shannon shares practical advice on effectively allocating finances to fuel business growth and efficiency. Whether listeners are focused on acquiring more clients, enhancing their product...

In this episode, Shannon explores how entrepreneurs can cultivate genuine employee loyalty. She emphasizes the importance of creating a nurturing environment where teams feel challenged, valued, and truly enrolled in the company's mission. Shannon shares lessons on clear communication, aligning employee aspirations with company goals, and gathering input to provide meaningful experiences for the team. Tune in to learn how building loyalty goes beyond surface-level perks and requires...

In today's episode, Shannon dives into the three critical things you need to know before buying a business - people, process and profit.   When evaluating a potential business acquisition, Shannon explains, you must carefully consider the people involved. Is the owner essential to day-to-day operations or is there a strong team in place to carry on if the owner exits? Understanding the dynamics and alignment of the team is crucial. Whether you're looking to buy a business or positioning...