Alex Tanya Weller, like many other people, had tried to buy a rug online and failed. In fact, in 2014 people all over the world were scrolling the internet in search of the perfect rug. But no one was buying them.  So Alex and her husband set out to create Miss Amara, an e-commerce rug business that takes the hassle out of buying a rug online.  Seven years on and Miss Amara's customer service is at the top of its game. Customers can jump online and see what a rug will look like in their space, can seek assistance from professionals and even try it at home and return it if they aren't happy.  So how did Alex transform an online grudge purchase into a cult fave? And why is it important for businesses to go above and beyond for their customers, even if it's costly?  LINKS You can keep up with all things Miss Amara on Instagram or online at www.missamara.com.au Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Shazzy Hunt Guest: Alexandra Tanya Weller Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.