Lady Startup Academy is out now!  Listen wherever you get your pods Price increases are inevitable. But nailing them, well that's the tricky part.  On today's episode Anaita discusses why Go-To's approach to price increases is a lesson for every business. Plus, she shares with us three ways to hike up prices without killing sales.  THE END BITS  You can find out more about the Lady Startup Rocket Plan on www.ladystartup.com CREDIT  Host: Anaita Sarkar, CEO & Co-Founder Of Hero Packaging Producer: Mikayla Floriano & Susannah Makin Audio Production: Madeline Joannou  Are you a business owner ready to take the next step? Check out our online courses for all types sizes and stages of business here…https://www.ladystartup.com/pages/courses Want insider info for running your business direct from the Lady Startup Academy Team each week? Join our FREE newsletter here... https://www.ladystartup.com/pages/lady-startup-insider  Looking for tips and tricks to grow your business on the daily? Follow Lady Startup on Instagram here… https://www.instagram.com/ladystartups  Need a community of female business owners to bounce ideas off and ask questions? Join our FREE group right here... https://www.facebook.com/groups/LadyStartUp  For more Lady Startup in your ears, listen to Shazzy Hunt interview inspirational female founders and women running their own show on Lady Startup Stories. Listen here https://www.mamamia.com.au/podcasts/lady-startup/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts  Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected]  Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.