In the early 2000s when Melbourne local Linda Hammond and her husband first came up with an idea for their business, it was just that - an idea. With nothing but $165 in the bank, the pair made the decision to pack up their lives and fly 3,000 km away to Bali, where they set up Quay Australia as a musical festival merch tent.  Fast forward to 2018. The Hammonds were breaking the internet with record sales, opening international locations, rubbing shoulders with The Kardashians and securing a a multi-million dollar deal where they sold the majority share of the business. Yes, you read that right. So how did they get there? On the show today, Linda sits down with Elfy to discuss how she used the power of social media to turn her "little idea" into an Internationally acclaimed fashion empire. Plus, she gives us the inside scoop on what her life looks like now and her new business venture, Otra. This episode of Lady Startup Stories is made in partnership with Airbnb. THE END BITS  Have your say! By completing our survey, and to say thank you for your time, you’ll go in the running to win a $50 gift voucher. Wherever you're at in your business journey, Ladystartup.com has the tools, resources and education to help you launch and grow your business right now. If you'd like to find out more about Linda's charitable venture TLC Ambulance, and all the incredible work they're doing for seriously ill children, click here. CREDIT  Host: Elfy Scott Guest: Linda Hammond Producer: Cassie Merritt Audio Production: Madeline Joannou Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.