Jessica Ducrou, you might not know her name but you've definitely heard of her work. She's the person behind Splendour In The Grass, Falls Music And Arts Festival and Homebake, to name a few.  Jess is a trailblazer and arguably one of the most powerful people in the Australian music industry. If you've ever been to one of her festivals or a gig she's booked you could consider her the person in charge of making memories.  But getting to this point was in no way straightforward. It takes a lot of moxie, some cold calling and a whole lot of networking to create events like these.  So how does someone organise an event with over 50,000 people in attendance? What is the key to making an event great? And what is it really like to be working in the live music industry during a pandemic? Jessica Ducrou joins Georgia Love... LINKS You can find out more about Splendour XR at www.splendourxr.com Keep up with Jessica's business, Secret Sounds at www.secretsounds.com Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest:Jessica Ducrou Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] See omnystudio.com/listener for privacy information.