Shelley Sullivan is a serial entrepreneur. Long before she founded ModelCo and MCoBeauty, Shelley owned a modelling agency, it was here she found her vision for ModelCo.  When models were coming into Shelley's office with orange hands from fake tanning, she knew there had to be an easier, and cheaper option. So she made Tan Airbrush, the world's first tan in a can. Today that tan is believed to be sold every 36 seconds.  It's no coincidence that ModelCo has been kicking goals for twenty years. They've been innovating products, understanding their consumer and collaborating with the likes of Hayley Bieber, Elle Macpherson and Karl Lagerfeld, they've even had Celeste Barber come on board as an ambassador.  So what are Shelley's best-kept secrets for anyone wanting to succeed in business? And if she could go back in time, would she change anything?  Shelley Sullivan joins Georgia Love...  LINKS You can keep up with ModelCo and MCoBeauty online and on Instagram! Tell us what you think about Lady Startup Stories via our survey and you could go in the running to win a $100 Gift Voucher! CREDIT  Host: Georgia Love, Co-Founder of Georgia Elliot Sleepwear Guest: Shelley Sullivan Producer: Mikayla Floriano Executive Producer: Elissa Ratliff Are you busting to start your own business but you don’t know where to start? Get info about The Lady Startup Activation Plan here... https://www.ladystartup.com/pages/waitlist/ Want insider tips and tricks for your business direct from Mia Freedman each week? Get the free Lady Startup newsletter here... https://www.ladystartup.com.au/ Want to help lift other women higher and maybe get a boost for your biz? Follow us on Instagram… https://www.instagram.com/ladystartups/ Looking for a community of kickass Lady Startups (and other women who want to start businesses)? We have a free one for you right here... https://www.facebook.com/ladystartups/ Need more lols, info and inspo in your ears? Find more Mamamia podcasts here... https://www.mamamia.com.au/podcasts/ Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at [email protected] See omnystudio.com/listener for privacy information.