In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.Some key takeaways:🤖 87% of companies plan to increase their AI spending in the next 12 months🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI🤖 Michael is optimistic about AI's role in job creation and upskillingDon't miss this insightful conversation that delves into the transformative impact of AI on the B2B tech landscape. Listen now to gain valuable insights that can help you stay ahead of the curve in this rapidly evolving field.