We already know that AI helps us speed things up and save a ton of time, but do we know how to use AI to open the door to new marketing tasks and opportunities we would not have considered before? In this episode, Mike Allton, CMO at Agorapulse and founder of The Social Media Hat, shares essential strategies for using AI to optimize efficiency, enhance personalization, and tackle ethical considerations in marketing.Tune in to the conversation to explore: The transformative impact of AI on...

AI in sales has been a hot topic for a while, but have you mastered the art of incorporating AI efficiently into your sales processes yet? Tune in as we unpack the journey of applying AI to maximize sales success with industry expert Daniel Brodyansky. With experience across renowned companies like Microsoft and RSM, Daniel guides us through the evolving landscape of sales, sharing insights on how B2B sales professionals can thrive with new technologies. In this episode, Daniel discusses his...

What does AI in digital marketing look like in action? Get the full scoop from AI and content marketing expert, Andy Crestodina. Andy is the Co-founder and Chief Marketing Officer at Orbit Media and a recognized expert in web design and user experience. In this episode, Andy shares practical advice on how AI is transforming everything from website optimization to content creation and user experience. Join the conversation and learn about: How AI can improve digital strategies and website...

How do you sell to a prospect without convincing and pushing? What makes phone prospecting successful? While there is no shortage of advice out there, Josh Braun, founder of Braun Training, has seen great results combining motivational interviewing with psychological principles to lower a prospect’s guard when talking to a sales person. Josh specializes in helping sales professionals refine their phone and email prospecting techniques. With years of experience, Josh has coached countless...

What does effective demand generation look like for a fast-growing B2B SaaS company? In this episode of Tech Marketing Trends, we sit down with Edward Ford, the Global Demand Generation Director at Supermetrics, a leading marketing data solutions company. Edward has been instrumental in Supermetrics' rapid growth, transforming it from a small startup to a global leader in the B2B SaaS space. During this conversation, Edward shares his insights on the key strategies, challenges, and decisions...

Direct mail is your secret weapon in a world of digital overload.In this episode of Tech Marketing Trends, Jakob Löwenbrand sits down with Mike Gunderson, President of Gundir, to discuss the enduring and evolving role of direct mail in today’s marketing strategies. Mike shares his expertise on how direct mail can complement digital efforts, offering a unique advantage in engagement and brand recall. With over 21 years of experience, Mike explains why direct mail remains a powerful tool for...

In this episode of Tech Marketing Trends, Jakob Löwenbrand interviews Melissa Kwan, Co-Founder and CEO of eWebinar, about the growing impact of on-demand webinars in modern marketing strategies. Melissa shares her entrepreneurial journey and the challenges she faced, which led her to create eWebinar, a platform that automates webinars for greater engagement. The discussion covers the advantages of on-demand webinars over live sessions, key metrics for success, and how automation can help...

What does agile marketing look like in action? Get the full rundown from agile marketing expert, Andrea Fryrear. Andrea is the CEO and Co-Founder of AgileSherpas and author of Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization. In this episode, Andrea shares practical advice on the best approach to follow and pitfalls to avoid when adopting agile marketing methodology. Join the conversation and learn about: What is agile marketing exactly? How does it...

In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems. Join the discussion to learn more about: Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape What role effective branding plays in differentiating B2B SaaS businesses and forging...

Ever wondered how AI could level up your prospecting on LinkedIn? In the latest episode of Brightvision's podcast series, Tech Marketing Trends, we explore this notion with Jason Tan, founder of Engage AI. Jason is a leading expert in leveraging artificial intelligence to transform how businesses identify and engage potential clients on LinkedIn. Join the discussion to learn more about: How AI is transforming global business engagement, especially on platforms like LinkedIn. The best...

In this episode of Tech Marketing Trends, we explore the dynamic world of content marketing with industry expert, Robert Rose. As Chief Strategy Advisor at the Content Marketing Institute and founder of The Content Advisory, Robert has over two decades of experience in shaping effective content strategies for leading companies, including 15 of the Fortune 100. Robert is also a leading authority on content marketing. His journey began as the CMO of a startup software company, where he...

Account-based marketing (ABM) has gained significant traction in the last few years and has become a game changer in B2B Tech marketing strategies.This week, we have the privilege of gaining in-depth expert insights on ABM as shared by Alisha Lyndon, author of The ABM Effect. Alisha is also the Founder & CEO of Momentum ITSMA, a leading business consulting agency that helps companies achieve market-beating performance by winning, growing and retaining the most valuable client...

Interested to know why people pay $200 for a grilled sandwich? Did you know that humans make an average of 35,000 decisions daily? As a B2B Tech business, do you have a proper understanding of what influences your customers’ decision-making? Melina Palmer is our guest on this week’s podcast episode. She is the founder and CEO of The Brainy Business and also the author of The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy. Tune in to this episode to learn how...

How can businesses make the world a better place and make money at the same time? Tune in to this week’s podcast episode with Emily Block to find out. Emily is the author of Business on the Edge - Finding Profit & Purpose in Tough Places. She is an Associate Professor of Strategy, Entrepreneurship and Management at Alberta School of Business.   Emily uncovers the untapped markets and business opportunities of "tough places" - the lessor known, more far-off and challenging...

Have you ever wondered whether the law of attraction could be applied in Sales? This week’s podcast guest, Justin Michael, has done exactly that and transformed himself from a normal sales rep to a 7-figure earner. Justin’s journey in sales attraction started in 2006 when he was introduced to the documentary The Secret and met the producer, Rhonda Byrne, a few weeks later. Since then he has never looked back and developed a solid methodology to apply the law of attraction to sales. Today he...

How important is copywriting in driving conversions? Will copywriters eventually become redundant amid the upsurge of AI tools?Naomi Soman, expert SaaS copywriting consultant and this week’s podcast guest, disagrees strongly. Naomi is the founder of Storylogick, a consulting business that helps B2B SaaS marketers create messaging and copy that converts.Tune in to this episode and learn about: How marketers can optimize their ad spend by tapping into patterns in the way their audience thinks...

What does B2B sales success look like today? You are about to find out! This week’s podcast guest is a leading authority in B2B sale strategies. Best-selling author and keynote speaker, Tony Hughes, is the CEO and co-founder of Sales IQ Global, a professional training and coaching agency that helps some of the biggest global B2B brands to transform their sales results. Tune in to this episode and learn about: The most significant changes that happened in B2B sales over the last few years What...

Are you leveraging LinkedIn ads as part of your growth strategy? Then this episode is for you! This week's guest is AJ Wilcox, LinkedIn ads guru and founder of B2Linked, an agency specializing in LinkedIn ads. Andrew shares strategic insights on how to optimize ad campaigns with LinkedIn’s unique advertising capabilities. Tune in to learn about: - What differentiates LinkedIn as the advertising platform to communicate with your target audience - What significant changes LinkedIn has made to...

Are you planning to launch a new, cutting-edge tech product? How will you bring it to the larger market? How do you avoid getting stuck in the marketing chasm: the adoption gap between early adopters and mainstream users?Paul Wiefels, co-founding partner and managing director of Chasm Group, counsels dozens of tech companies from startups to Fortune 500s in corporate, business, and market development strategy. As a guest in this week’s podcast episode, Paul - who did a seven-year marketing...

Ready for a double dose of inspiring insight-sharing? Meet our podcast guests for this week: Maureen Muthua, CMO for Kyndryl in Paris and MariCarmen Ribes Espinosa, CMO for Kyndryl in UK and Ireland. Kyndryl is the world’s largest provider of IT infrastructure services with customers in more than 60 countries. Maureen and MariCarmen explain how Account-Based Marketing (ABM) became the core of Kyndryl’s marketing strategy. They discuss the challenges and experiences they encountered during...

This week’s podcast episode with David Schneer, CEO of The Merrill Institute, explores the intriguing world of non-verbal communication and its impact on everyday interactions with clients and colleagues in the B2B Tech landscape. David shares fascinating insights on nonverbal behavior and how your body language can build credibility and trust with customers. He also talks about non-verbal communication the the world of online meetings and remote work and gives some interesting pointers about...

Our guest for this week’s podcast episode is Ben Bensaou, INSEAD professor and award-winning author. Ben spent 20 years researching, teaching, and consulting on innovation. During his research, Ben studied close to 100 companies across the private and public sectors, from startups in Silicon Valley to large industrial conglomerates. It was this research that inspired his book, Built to Innovate. In this podcast episode, Ben explains how organizations can hardwire innovation into their DNA. He...

Founder of the Revenue Flywheel Group, Paul Butterfield, is a seasoned sales enablement leader and consultant.  Passionate about sales, he mentions that he still thinks of himself as a sales guy. Paul cut his teeth at world-class enterprises like HP and Microsoft and went on to focus heavily on refining the art of sales enablement.   In this comprehensive podcast episode, Paul talks about sales enablement and what is involved in empowering customer-facing teams to successfully differentiate...

In general, prospects don't trust sales people. How does your sales team overcome this challenge?In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.  95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.Andrew is the CEO...