In this episode of Brightvision’s podcast series, Tech Marketing Trends, we explore demand generation and branding in the highly competitive B2B SaaS space with Riikka Söderlund. Riikka is the COO of Katana, creators of plug-and-play cloud inventory management systems. Join the discussion to learn more about: Specific demand generation strategies and tactics that drive success in the B2B SaaS landscape What role effective branding plays in differentiating B2B SaaS businesses and forging lasting impressions with target audiences Key considerations for building an effective demand generation motion and GTM motion for B2B SaaS businesses Where to start building GTM motions The role of content marketing in demand generation today And much more! Whether you are a marketing professional or a sales leader, this episode is not to be missed. Get valuable insights and practical tips from one of the best in the industry! Connect with Riikka on LinkedIn: https://www.linkedin.com/in/riikkasoderlund/ Visit the Katana Cloud Inventory website: https://katanamrp.com/