In general, prospects don't trust sales people. How does your sales team overcome this challenge?In this podcast episode, Andrew Sykes explains that sales is a game of trust and how habits impact the results people get in their work and everyday life. He shares the habits that make extraordinary sales people and how these habits help build trust in customers.  95% of sales happen in the first hour and Andrew holds that earning someone's trust happens within this first hour.Andrew is the CEO...

What makes a good story, and how does one best structure it? Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions.  In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your...

AI has revolutionized just about every industry. Sales development is no exception. Matt Doyon, an expert in AI-powered sales coaching and the author of Revenue Revolution: Designing and Building a High-Performing Sales System, joins us for today's podcast episode. Matt is also the CEO and Co-founder of Triple Session, a cutting-edge training platform for sales professionals. Tune in to our latest podcast episode where Matt shares how AI is transforming the landscape of sales development.    

🎙️ Are you adapting to the latest trends in Martech? Dive into how the shift towards a universal data layer is transforming the marketing landscape in our latest podcast episode with Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com."...the acceleration of moving towards a universal data layer feels like a pretty major trend in Martech and it's such a game changer for marketers".- Scott BrinkerLearn more about this, and about other martech trends in 2024, by tuning...

Is your B2B company ready for SEO in 2024? 🌐   Join us and Chima Mmeje, Senior Marketing Manager from Moz, in this episode as we explore essential B2B SEO strategies for the upcoming year 🎙️. We dive into the impact of AI on content quality, the importance of human touch in automated content, current trends in on-page B2B content, and the role of diverse content formats in engaging audiences. We also discuss practical tips for B2B marketers on integrating products into content and...

Tune into this week's podcast episode, featuring Babs Milaszkiewicz, RevOps Specialist at Y soft. Together with Babs we navigate through the area of Revenue Operations (RevOps), and discuss everything from the benefits of having a RevOps function, some key RevOps tools to how to manage internal change management smoothly, and more!Some takeaways from the episode:* Essential Tools for Success: A robust CRM system that is user-friendly from the outset. Over time, it should allow for...

Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many insights into MarTech industry trends and best practices.Some of the key takeaways from the episode:🔍 Budget pressures are leading companies to make cost-based rather than feature-based MarTech...

This week on Tech Marketing Trends we've invited the CX growth expert Lincoln Murphy who shares 5 things that don't work anymore within B2B growth. For over a decade, Lincoln has helped thousands of companies accelerate growth by optimizing the customer lifecycle. He brings this wealth of experience to share why some traditional tactics are no longer effective. Discover actionable insights on refreshing outdated strategies, connecting authentically with your audience, why adaptability is more...

We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally.Some takeaways from the episode with Janet:- Quantify TAM and SAM: Understand your...

We're thrilled to have Celia Fleischaker, CMO at Verint, join us on our latest "Tech Marketing Trends" episode to talk about customer engagement and strategies for elevating it. Celia Fleischaker is a New York-based global leader in customer engagement with 20+ years of experience in B2B go-to-market strategies.In the episode Celia among other things discusses AI's role in enhancing customer experience as well as real-world customer engagement strategies.Tune in for industry leader expert...

In this week's Tech Marketing Trends episode, Jakob Löwenbrand welcomes Michael Fourchette, a tech veteran with a rich background including roles at PeopleSoft, Autodesk, and as Chief Research Officer at G2. Michael is here to discuss his latest report on business adoption and use of AI.Some key takeaways:🤖 87% of companies plan to increase their AI spending in the next 12 months🤖 Talent scarcity and data quality are significant concerns for businesses venturing into AI🤖 Michael is optimistic...

In the latest episode of 'Tech Marketing Trends,' our CEO and podcast host Jakob Löwenbrand is joined by Bish Smeir. As the Director of Enigmatic Smile and Founder and CEO of Vow, Bish is a seasoned fintech professional with a track record of disrupting traditional financial systems.Key Takeaways from the episode:🔑 The importance of rethinking traditional financial systems🔑 How FinTech is leaning towards decentralization🔑 The potential of tokenized rewards to revolutionize loyalty programs🔑...

Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️📝 Key Takeaways:1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄3️⃣...

Tune in to our latest podcast with Drew Neisser! He's the founder of Renegade, an award-winning strategic boutique for B2B innovators, and CMO Huddles, a fast-growing community of B2B CMOs. Join us as we delve into the world of Renegade Marketing, and learn how Drew has helped dozens of CMOs build unbeatable brands. In this podcast, Drew shares his expert insights on...💡 Streamlining B2B marketing processes.💡 Strategies for developing B2B brands with a competitive edge.💡 Key determinants of a...

Our latest podcast episode features a true expert in the field, Mark Williams aka "Mr. LinkedIn". Mark is a LinkedIn trainer, podcaster, speaker, and social selling expert with years of experience and knowledge to share. Join us as Mark talks about "The Content Sweet Spot" on LinkedIn.In this podcast, Mark shares his expert insights on...🎯 Establishing a prominent presence on LinkedIn.🎯 Understanding one's target audience to determine the best content to publish.🎯 Balancing the personal and...

Discover the latest trends in B2B purchasing behavior with Laura Erdem, Senior Account Executive at Dreamdata. In this episode, we discuss what you need to know about the changing landscape of B2B purchasing habits and how you can use data to your advantage.In this episode, Laura shares he expert insights on…💡How the B2B purchasing habits changed in recent years and what factors influenced them.💡Strategies that the marketing department can employ to minimize the potential negative impact of...

Tune into our latest podcast episode featuring Mafalda Johannsen, Director of Business Development & Customer Success at Wonderway, as she shares her best tips on applying creativity to prospecting techniques.In this podcast, Mafalda shares her insights on...📈 Incorporating creative thinking into your prospecting strategies.📈Discovering techniques to train you and your sales team to think outside the box and develop creative solutions to sales challenges.📈Understanding the common pitfalls...

Join us in our latest podcast episode with Gina Balarin, a passionate corporate storyteller with 15+ years of marketing and leadership experience. As the founder, director, and chief dot connector at Verballistics, Gina shares her valuable insights on B2B leadership best practices for change.In this episode, Gina shares her expert insights on... 🔑 Effective internal communication strategies.🔑 Adapting communication styles, and the importance of listening in effective communication. 🔑...

Are you interested in leveraging the full potential of LinkedIn for B2B success in 2023?Then you won't want to miss our latest podcast episode featuring Michelle J Raymond J. Raymond, a globally recognized LinkedIn B2B Consultant and Founder of Good Trading Co - LinkedIn B2B for Growth Corporate Training. With over 20 years of experience in B2B sales, Michelle discovered the power of social selling on LinkedIn eight years ago and has since become an expert in LinkedIn optimization, including...

Are you looking to enhance your existing demand generation strategy and attract even more high-quality leads? 💡Then you should listen into this week’s podcast episode, where we are joined by Adam Holmgren, the Global Demand Generation Strategy Lead at GetAccept.The episode will among other things be about…🎯 ... understanding the concept of demand gen.🎯 ... the importance of focusing on quality leads rather than quantity.🎯 ... what metrics to use in your demand gen strategy.Listen into the...

How can we shift from being fully funnel-based to using a silo-free content strategy? In this week’s podcast episode, we are joined by Ashley Faus, the Director of Integrated Product Marketing of Atlassian.This episode will be all about…💡 ... the importance of rethinking the audience journey.💡 ... how to create a silo-free content strategy.💡 ... introducing the "playground" and silo-free content strategy concept to your team.👇🏼 Listen to the full episode with Ashley here to get all the...

Want to find out how 6-Figure buyers would buy in 2023?In this week’s podcast episode, we are joined by Omprakash Karuppanan, the Founder & CEO of a B2B Marketing Agency, Fuego Systems.This episode will be all about…💡 ... how different is the B2B buyer’s journey today.💡 ... how dark social is affecting your brand.💡 ... trends and tactics in Account-based Marketing.👇🏼 Listen to the full episode with Omprakash here to get all the insights!   If you want to know more or get in touch with...

Interested in discovering the key to B2B success in driving innovation and growth for your company? 🔑 Tune into our latest podcast with Étienne Garbugli, the founder & CEO of Lean B2B and the author of his latest book Lean B2B: Build Products Businesses Want. In this episode, Étienne gives you an insider’s guide to.. 💡… what the crucial elements are when innovating and driving growth in b2b tech companies.💡... the foundation of lean B2B marketing.💡… how"re-energizing" your product can...

Do you want to know more about how to break through the noise with the help of website personalization and targeted B2B content?    In this week’s podcast episode, we’re guested by Kirsty Dawe, who’s CEO of the B2B website personalization software company Webeo. In the episode Kirsty shares insights around... 💡 The challenges of website personalization. 💡 What Tech companies should start with and how to go about when implementing and using a more efficient personalized strategy. 💡 How to...

In this extra episode, our host Jakob Löwenbrand shares some insights and highlights inspired by our previous guests and episodes. By listening you take part in some snippets from episodes with Christopher Lochhead, Nancy Harhut and Geoffrey Moore. Don’t forget to subscribe so you don’t miss our many upcoming episodes guested by thought leaders in the fields of B2B tech marketing and sales!   If you want to know more or get in touch with Jakob, you'll find more information in the links...