What makes a good story, and how does one best structure it? Storytelling speaker and best-selling author Philipp Humm has a proven track record of hosting workshops, keynotes, and 1:1 coaching to leading organizations like Google and Uber. He helps businesses become more persuasive by using stories in their day-to-day interactions.  In this podcast episode, Philipp shares how to build short business stories to use in sales pitches or conversations to form a connection or differentiate your brand. He emphasizes the importance of the structure as the foundation of storytelling and shares his formula for a simple, yet effective structure. In the end, what people most care about is how you can solve their problems. Tune in to find out how to use experiences to craft relevant business stories that sell. To learn more about Philipp, have a look at his website