Can play help us collectively build an innovative economy? Neville Billimoria, SVP for Mission Federal Credit Union, shares the ways play supports his creativity and well-being. In the process, we see how play can be a pattern interrupt, a useful intentional disruption when something is not working - whether that is a meeting at work or a bigger initiative. Neville Billimoria is an effective communications and values leader, growing organizations through external marketing, media, and sales effectiveness, as well as internal organizational alignment, corporate communications, and leadership development. He brings experience, energy, and empowerment to his leadership role as SVP Membership/Marketing and Chief Advocacy Officer at Mission Federal Credit Union, a $5.5B not-for-profit, and the largest financial services organization exclusively serving San Diego, where he has accountability for a strategic array of crucial outward facing functions for 20 years including marketing, community relations, corporate giving as well as promoting Mission Fed’s public image and brand. Mission Fed received Consumer Reports highest rating for all national banks or credit unions in 2015 and 2018, the BBB Torch Awards for Ethics in 2015 and 2017, Forbes rating as one of the best State Credit Unions and highest ranked local credit union in 2018 and best in the state in 2019, the Union Tribune’s Top Workplace Award for 2020 and the highest ranked local credit union on the Forbes America’s Best Credit Unions for 2022. After graduating from UC San Diego, Neville has remained involved on the UCSD Alumni Board since 2008, as well as teaching martial arts, yoga, and meditation on campus for the last 40 years. Other current Board service includes the North County Philanthropic Council Executive Committee, Real World Scholars Board, and was recently appointment to the Girl Scouts San Diego Board. Prior board and volunteer service includes serving on the Ackerman Foundation Board, the Alliance 4 Empowerment Board, AFP- National Philanthropy Day Honorary Committee, Mission Fed Community Foundation Secretary, San Diego Nonprofit Association Board, Cause Conference Co-Chair 3 times, Advisor to the Conscious Capitalism SD Board & Founder of the Chamber of Purpose SD. He is a frequent speaker on topics including brand as culture, purpose-driven leadership, social capital optimization and civic engagement for maximum impact.