“Hey Paul, I’m thinking about writing a book. Can we talk? I’d love to get some advice.” I can’t tell you how many times I’ve gotten that email since my first book came out eight years ago. I usually end up spending an hour explaining everything I’ve learned about the subject. And I’m always happy to do so. But on my podcast this week, I had someone on who knows far more about it than I do — publisher and global credibility expert Mitchell Levy. And his method turns everything I thought I knew about getting books published on its head. Click the play button above and listen to our conversation about: * 3 reasons why people typically write a book* What your “Customer Point of Pain” (CPOP) is* My first mistake after writing a book* Why asking “How do I sell more books” is the wrong question to ask* Would you feel awkward introducing yourself as a “bestselling author” (Spoiler: I do.)* Mitchell’s #1 technique for getting a book into people’s hands.* Amazon’s KBD program* How to be a bestselling author with only 10 hours effort You can find out more about Mitchell at his website: mitchelllevy360.com. Click these links to subscribe to this podcast on iTunes or Stitcher, or Podbean. — Paul Smith is one of the world’s leading experts on business storytelling. He’s a keynote speaker, storytelling coach, and bestselling author. Connect with him via email here. Follow him on Facebook, LinkedIn, and Twitter. Sign up for his newsletter here to get one new story a week delivered to your inbox. https://amzn.to/3hItHly