Happy Hispanic Heritage Month! Each week we will be amplifying the voices of Hispanic professionals with amazing career stories and breakthrough moments that we all can learn from. In addition to our weekly guests, be sure to check out the special Hispanic Voices collection in celebration of Hispanic Heritage Month at LeadWithYourBrand.com/latinx This week Jayzen welcomes Joelle  Martinez to the show. After a successful career as a political consultant for New Mexico Governor and diplomat, Bill Richardson, among others, Joelle turned her focus to help develop the next generation of Latino leaders with the launch of the Latino Leadership Institute. The LLI is an influential leadership community connecting Latino professionals, entrepreneurs, and partners across generations and geography. Together, they are advancing across industry sectors and building a strong and vibrant U.S. economy and future. Tune in to hear Jayzen break down the most common barrier people face when working on their brand to advance their career… YOURSELF!  We all are raised with certain survival skills, which as an adult can become self limiting beliefs.  When left unchecked, these are the believes and behaviors that get in our way of meeting our potential.  Hear Jayzen’s tips and tricks to bust through them and help get you to the next level. Guest Bio Joelle L. Martinez President & CEO Latino Leadership Institute Joelle is a highly respected and accomplished executive, strategist, speaker, and facilitator who has earned national recognition. Prior to launching the LLI, she had a 15-year career crafting impactful strategies for communication, business development, and public affairs across private and public sectors. Joelle's areas of expertise include Neuroleadership, Latino identity, civic engagement, demographic shifts, and workplace diversity and inclusion. In recognition of her achievements, Joelle was named one of the most powerful women by the Colorado Women's Chamber of Commerce in 2017.  Her remarkable contributions to the Latino community were honored with the prestigious NFL Hispanic Heritage Leadership Award in 2019. Notably, Joelle has made significant contributions to various community and business organizations, actively serving on the Hispanic Advisory Council for Coca-Cola, multiple non-profit boards, for-profit advisory committees, and executive committees. Links  To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com Be sure to check out the Latino Leadership Institute at latinoslead.org