Drumroll, please….Jayzen makes his SuperSized announcement!  That’s right, his book is finally on it’s way!  Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025!  In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your career forward. Check out all of the latest about the book at leadwithyourbrand.com/book  The holidays are upon us, and we all know that as...

In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Congress. His family roots in Riverside, CA go back to his...

As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career.  That’s right, it’s performance review time!  Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance review as your own advertising.  That’s right, it is like creating your own personal billboard...

Fall is a huge season of conferences for many of us, both in-person and virtual…and it’s your chance to maximize the impact of your networking and meet those key individuals who can help you on your career journey.  Tune in this week to hear Jayzen’s top tips on networking and how to put them into action.  Including the Five/Ten Rule for interaction, his Ask/Tell/Listen model for effective conversations, key ways to build rapport and meaningful relationships and his top piece of advice for...

As Jayzen likes to point out…”It’s the most wonderful time of the year!”  It’s not the holiday season yet, but it is the release of the latest iPhone from Apple - one of his favorite brands!  While waiting in line for his new iPhone 16, it was a reminder that while many stores are struggling to stay open, Apple stores still have a line down the block for the new model.  That is the power of a great brand.  Tune in to hear Jayzen’s best thoughts on how to make sure that your personal brand is...

For many, The Walt Disney Company is known for creating “The Happiest Place On Earth.” For Jayzen, the company represents the best example of a brand truly knowing and super-serving their super fans. Disney has an amazing ability to identify, understand and tap into everything that is fandom for their brands - and leverage it for sales. That in mind, in your career, your super fans are the people who are your sponsors and supporters. The people who can advocate for you and support your work...

Like so many around the world, Jayzen was glued to the television over the past few weeks enthralled with the Olympic Games in Paris.  From a brand perspective, everything about the games was a showcase of the host city. Yes, there were travelogues and picture-perfect iconic locations but when we dive deeper, everything was quintessentially Parisian. An opening ceremony that mashed up the Can Can, Les Miserables and the metal band Gojira. There were athletes in boats down the seine and an...

On a recent trip to Portugal, Jayzen came across a very unique outpost of one of his favorite brands to talk about, Starbucks.  Situated in a centuries-old building, the small Starbucks kept the original look and feel of the building and neighborhood and simply added very subtle branding to the exterior.  It was an incredible reminder about how you can still be on-brand, and fit into your surroundings or a unique environment when you need to.  Tune in to hear Jayzen’s thoughts on how with...

Happy Summer! This week, Jayzen takes a deep dive into Step Three of the Five Steps to Lead With Your Brand…Refine Who You Want to Be. When working on your personal brand and what you want to be known for, spending a good amount of time on this step is critical. That is, what are the SuperSized brand words that you use to distinguish yourself from others. How do you talk about your self not in coffee language, but as a SuperPremium brand like Starbucks. Tune in to hear Jayzen’s tips on...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the...

Happy LGBTQ+ Pride Month! The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the...

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons. After...

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons. This...

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand. First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the...

This week, many of us in North America were treated to one of nature's best shows, a full solar eclipse!  It was truly a reminder of how remarkable and memorable life can be.  It was also a reminder that you have the power to make sure that your brand stands out like a total eclipse in the workplace. Tune in to hear Jayzen’s actionable steps on how to leverage your brand to ensure that the experiences you create for people in your world are unique and memorable, so that you are known as...

It’s Women’s History Month! Here at the Lead With Your Brand! podcast, we are amplifying the voices of women during Women’s History Month, and beyond. In addition, be sure to check out LeadWithYourBrand.com/womenonbrand to listen to our collection of shows featuring amazing executives, business leaders and innovators who continue to share their wisdom and move their industries forward. So, celebrate women's achievement, raise awareness against bias and take action for equality. And, to all of...

Today, we're diving into the glitzy world of Hollywood and the Oscars to draw parallels between how movie studios market their films and how you can market the most important production of your life – yourself! Imagine you're a film studio gearing up for the Oscars – the grand stage where the best of the best are celebrated. Your film, in this case, is YOU. Yes, you are the lead actor, the director, and the producer of your own life's blockbuster. Just like the meticulous planning and...

Happy Black History Month! We are proud to amplify Black Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of Black executives, leaders, and innovators with this incredible collection of shows. Check it out at leadwithyourbrand.com/blackvoices.  I’m sure you’ve all thought about how to “climb the ladder” in your career. The reality is that thinking about the career in a linear fashion, like a ladder, is really not reflective of how most...

Happy Black History Month and Lunar New Year!  Be sure to check out the special Lead With Your Brand collections, including leadwithyourbrand.com/blackvoices and leadwithyourbrand.com/aapi as part of your celebration! Are you ready for a big slice of PIE in your career?!?  Tune in Jayzen’s lesson rooted in Harvey Coleman’s P.I.E. model that shares his “secret sauce” of how to advance your career. Mr. Coleman was a Black executive in the early 1980’s who often found himself as “the only” in...

Welcome to the final week of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more. Step Five : Promote Yourself You have heard the old...

Welcome to Week 4 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough!  There are even free downloadable worksheets with each step to help you in the process. Visit jayzenpatria.com/newyear to learn more. Step Four: Keep Up Your Image Now that you have created your...

On to Week 3 of the #LeadWithYourBrandChallenge! Each week in January, Jayzen is breaking down the Lead With Your Brand system into its five steps. Every Tuesday, listen to the podcast & learn about the next step to build your personal brand and help you toward your next Career Breakthrough! There are even free downloadable worksheets with each step to help you in the process. Step Three: Refine Who You Want To Be Now it’s time to turn up the volume to be the best you you can be. Take...