Erik Jensen: Becoming More by Doing Less
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Description
This episode features Erik Jensen, chief strategy officer of Predictive ROI, explaining the principle of niching down as a means of polishing a business. He also describes how to maximize sales by leveraging conversations, how podcasts are excellent examples of cornerstone content, as well as the value of peanut butter and jelly relationships within organizations.
Mentioned on the episode:
https://predictiveroi.com/free-book (https://predictiveroi.com/free-book)
Free weekly QandA: https://predictiveroi.com/qa (https://predictiveroi.com/qa)
https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 (The Pumpkin Plan) by Mike Michalowicz
Connect with Erik on https://www.linkedin.com/in/erik-jensen-b9946068 (LinkedIn), https://twitter.com/predictive_roi (Twitter), and https://www.facebook.com/PredictiveROI (Facebook)
His company’s https://predictiveroi.com/ (website)
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