In this episode, Maeva Cifuentes, CEO of Flying Cat Marketing, shares her expertise in SEO and content marketing for B2B SaaS companies. She delves into her experience in starting and scaling her own agency and shares a unique tip on sales and forecasting that she has recently learned. You'll learn about the importance of building long-term growth, how to add value to proposals by being unique to each client, and how to be more strategic on social media. Mentioned on the episode: Flying Cat...

This episode addresses how finding your purpose in business and aligning yourself with what you really care about is paramount to success. We sat down with Marcy Stoudt to discuss how she helps leaders build confidence and achieve balance in their lives and careers. Mentioned on the episode: Cloverleaf Assessments Revel Coach Connect with Marcy Stoudt on Linkedin

Patty Franco shares the importance of positive intelligence in navigating difficult situations. Patty is a Certified Professional Coach and Energy Leadership Index Master Practitioner. How do you bring your best energy every day? Be sure to tune in. Mentioned on the episode: How Women Rise by Sally Helgesen and Marshall Goldsmith Positive Intelligence by Shirzad Chamine Patty Franco Coaching Connect with Patty Franco on Linkedin, Instagram, and Facebook.

Nitin Mittal, founder of Actuate, shares his approach to identifying client pain points and project urgency. Listen in to hear about how to communicate effectively with stakeholders and how to address the challenges associated with raising capital in a down market. Acctuate’s website: acctuate.com Connect with Nitin on Linkedin

Strong positioning and specialization are not enough to cut through the noise. This is a realization from our guest, Dan Englander of Sales Schema. He found that a relationship-driven outreach at scale makes a difference. Tune in and learn how you can de-risk conversations without being overly persistent. Mentioned on the episode: Sales Schema Digital Agency Growth Podcast Relationship Sales At Scale Connect with Dan Englander on Linkedin.

Lana Kitcher is a Productivity and Efficiency Coach, working with entrepreneurs and business owners to “Do Less, Better.” This episode discusses how reading is underutilized, how unplugging looks different to everyone, and how to create habits that will help you achieve your goals with intention. Mentioned on the episode: Libro.fm Atomic Habits Four Thousand Weeks: Time Management for Mortals Essentialism: The Disciplined Pursuit of Less LK Consultants CEO Checklist Unplug, Live Slow...

If you’ve been keeping your head down for quite some time now, maybe it’s time to do the opposite and make an impact. We are honored to have Dorie Clark share her insights on strategic thinking in her book, The Long Game. We hear about the principles of heads up and heads down and recognize that there’s a balance and how thinking in the four waves is a cycle of learning and growth. Mentioned on the episode: The Long Game Entrepreneurial You Reinventing You *Long Game* strategic thinking...

Tanner Campbell joins Leaders Of Consulting and dives into some niche opportunities in podcasting as well as some audience growth strategies. Mentioned on the episode: Tanner's website Connect with Tanner on Linkedin, Twitter or Instagram

Relationships equals clients. This is the principle Terry Rice has used to build his business on for years, by building relationships authentically over time with the right people. Terry also shares his content creation process and why he doesn't delegate this aspect, but still has time for his family and interests. We also hear about frameworks from Justin Welsh, creating hub content, repurposing, and using the profit multiplier for your consulting business. Mentioned on the episode: The...

In this solo episode, Jonathan shares some thoughts and examples of creating more compelling calls to action for services and offerings. Examples mentioned: Terry RiceTaki Moore Connect with Jonathan on Twitter or Linkedin

You probably wouldn’t expect the President and CEO of an artificial intelligence and machine learning company to say that focusing on technology alone does not guarantee the success of the business. But it is the case for Gary L. Melling of Acquired Insights. In this episode of Leaders of Consulting, Gary emphasizes that as much as businesses would want to focus on technology, they should also understand how such technology will be useful to their people. He also shares the backstory of how...

Scott Leese is definitely not your traditional consultant. When he established Scott Leese Consulting, he immediately began branching out his consulting business. He was also able to integrate beach surfing and sales into his business. How? Well, that’s what he talks about in this episode. Other than that, he also shares tips on how to bring out a lot of different facets to your consulting business, how to turn those facets into revenue streams, and more. So if you want to learn more from...

Was there an instance where your client made a request you weren’t able to deliver on, but you were unable say no, because you didn’t want to destroy the relationship? In this episode, “Agency Whisperer” Karl Sakas teaches us how to meet clients halfway with the framework he developed – Reason, Options, Choose. He elaborates on the importance of creating options based on the client's unique and personal and professional goals. Karl also talks about the application of the Pod structure in an...

Simon Severino is the CEO of the global Growth Advisory consultancy, Strategy Sprints. In this episode, he talks about the “Sprints” method, which he employs in helping his client companies in doubling their revenues in 90 days. He explains the difference between fixed costs and variable costs, and how the latter is more beneficial in reducing risks in business. He also shares some other tips such as taking profits in cash, and the importance of a cash flow making decisions in the...

Jeff Meade is the President of Meade, a management consultancy for marketing agencies. He is responsible for growing an agency’s revenue past $20 million and landing another one on the Inc. 5000. In this episode of Leaders of Consulting, he talks about his diagnostic called Agency Roadmap, and how it allows him to determine the businesses’ true problem and help the businesses identify their desired outcomes. Jeff also discusses his Four Benchmarks of an Agency’s Life Cycle, and the processes...

Our guest, Alexa D’Agostino, founded her first marketing agency and sold it in 2014 as her fourth exit. She has earned five degrees and is now the CEO of ThynkTank Coaching and Thynkfuel Media. In this episode, Alexa emphasized the importance of keeping data simple. She also talked about the habits she has built collecting data through CRM, and highlights the significance of the human touch in the process. She also shares the systems and processes in lead generation and her thoughts about...

In this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares an interesting story of how he was able to make millions and transform...

Matthew Kay is a Growth Marketing Consultant who currently focuses on SEO-related work. He has a proven track record of driving success across digital channels. In this episode, Matthew reveals that SEO is not an overnight endeavor. He further discusses knowing when to start an SEO campaign —if it is the right fit and the right thing to do. He also shares about the struggles he came across as a solo consultant, and how he started this career out of his love for Lego. Mentioned on the...

In this episode, Paul Sokol, Co-founder of Be Pro, joins us to talk about some of the unique approaches he has used in his consulting career. As a marketing automation and sales expert, he discusses why you need to be clear on two things: your offer and your audience. He identifies the critical four parts of creating a useful customer profile and shares examples of how to position products to different kinds of audiences. Moreover, he explains about customer and sales journey, and how they...

On this episode, Jonathan shares a series of guidelines implemented with his agency, that can be helpful when working as part of a team. The guidelines are as follows: Always confirm having received, read and understood messagesAlways give an indication of when tasks or next actions will be carried out + reporting back once they have been completedBe detailed & specific to avoid ambiguity (include names & links to anything referred to), making this as simple as possible to...

With 35 years of experience in consultancy, Cary Prejean, Founder of CFO Consulting and a Certified Ontological Coach, joins the latest episode of Leaders of Consulting to tell about the lessons and knowledge he gained from overseeing companies’ financial activities and operations. He goes in-depth and shares how Ontology helped him find out the difference between entrepreneurs/bosses and managers, and know how to deal with them. He also discusses the importance of having good procedures and...

In this episode of Leaders of Consulting, Jonathan reunites with his friend and colleague Chris Schembra, founder of the 7:47 Gratitude Experience and known as the “Gratitude Guru”. They discuss Chris’s new book “Gratitude Through Hard Times” and what inspired its release. Chris then opens up about how a change in perspective of running virtual gratitude experiences with his company led to a 99.998% success rate for guaranteed positive emotional transformation among clients and teams. He also...

In this new episode of Leaders of Consulting, the cofounder of the 2015 viral hoverboard trend and founder of When Going Viral, Max Ringelheim joins us to deconstruct his journey from the rise to the downfall of an industry pioneered by his company. Max first shares us his advice on aligning different client work and the creative ways to utilize reading resources. We also hear about why he stands against predetermined bias and how it urged him to start a company focusing on meaningful topics....

On this episode of Leaders Of Consulting, we're doing something slightly different. You'll be hearing an episode from the Craft Of Consulting Podcast, where Deb Zahn discusses what scope creep is, the many forms it can take, why it happens, and how to deal with it while still keeping your client. To hear more episodes like this, make sure you follow the http://craftofconsulting.com (Craft Of Consulting) podcast.