Simon Severino is the CEO of the global Growth Advisory consultancy, Strategy Sprints. In this episode, he talks about the “Sprints” method, which he employs in helping his client companies in doubling their revenues in 90 days. He explains the difference between fixed costs and variable costs, and how the latter is more beneficial in reducing risks in business. He also shares some other tips such as taking profits in cash, and the importance of a cash flow making decisions in the business. Simon also talked about the interesting concept of, “Return on Luck”, and the payoff of picking a fight and consistently fighting for it. Mentioned on the episode: Strategy Sprints Strategy Sprints, book by Simon Severino Wisdom of No Escape and Path of Loving-Kindness, book by Pema Chodron Connect with Simon Severino on Strategy Sprints, LinkedIn, Twitter, Instagram, and Facebook