In this episode, Paul Sokol, Co-founder of Be Pro, joins us to talk about some of the unique approaches he has used in his consulting career. As a marketing automation and sales expert, he discusses why you need to be clear on two things: your offer and your audience. He identifies the critical four parts of creating a useful customer profile and shares examples of how to position products to different kinds of audiences. Moreover, he explains about customer and sales journey, and how they contribute to the marketing automation process. Paul also gives a little sneak-peek of his upcoming book, The Business Stack. Mentioned on the episode: Be ProThe Business Stack (Upcoming Book) Connect with Paul Sokol on Facebook, LinkedIn , Twitter and Instagram