In this new episode of Leaders of Consulting, the cofounder of the 2015 viral hoverboard trend and founder of When Going Viral, Max Ringelheim joins us to deconstruct his journey from the rise to the downfall of an industry pioneered by his company. Max first shares us his advice on aligning different client work and the creative ways to utilize reading resources. We also hear about why he stands against predetermined bias and how it urged him to start a company focusing on meaningful topics. Additionally, he opens up about his biggest mistakes when his hoverboard company crashed and the various ways he helps entrepreneurs prepare for potential viral moments. Mentioned on the episode: The Tipping Point by Malcolm Gladwell Inc Magazine Fast Company Magazine Trust Me, I’m Lying by Ryan Holiday Connect with Max on LinkedIn, Twitter, Facebook, and Instagram His company website