Sitting down with us in this episode is prolific writer and founder of strategic consulting firm Potomac Core, Daniel Varroney. He takes us into what motivated him to release the groundbreaking book Reimagining Industry Growth, which provides an insight to understanding the value of strategic partnerships with industry associations. In addition, we learn from him about trade associations, being a thought leader, the origins of industry relationships, and more! Mentioned on the episode: https://potomaccore.com/strategic-guidance-lab-association-ceo-group/ (Strategic Guidance Lab) https://www.chriscraft.com/ (Chris-Craft) https://www.amazon.com/Pour-Your-Heart-Into-Starbucks/dp/0786883561 (Pouring Your Heart Into It) by Howard Schultz Connect with Daniel on https://www.linkedin.com/in/danvarroney/ (LinkedIn), https://www.facebook.com/daniel.a.varroney/ (Facebook), and https://twitter.com/Dan_Vee (Twitter) His http://potomaccore.com (website)