Featured in this episode is Michael Roderick, CEO of Small Ponds Enterprise who who has helped businesses get ahead by making them more referable, memorable, and unforgettable than ever before. He takes us through his referral brand framework and the principles of referability. We also learn from him his wisdom on making messages understood, the rationale behind consistent content creation, and more! Mentioned on the episode: https://www.accesstoanyonepodcast.com/ (Access to Anyone) https://www.amazon.com/Linchpin-Are-Indispensable-Seth-Godin/dp/1591844096 (Linchpin) by Seth Godin https://www.bensettle.com/ (Ben Settle) https://theweek.com/ (The Week) Connect with Michael on https://www.linkedin.com/in/michael-roderick-1161571/ (LinkedIn), https://twitter.com/MichaelRoderick (Twitter), and https://www.facebook.com/mike.roderick.940 (Facebook) http://www.myreferabilityrater.com (www.myreferabilityrater.com) His company http://www.smallpondenterprises.com/ (website)