This episode features marketing technologist and founder of iPullRank, Mike King, as he explains everything you need to know about content strategy and search engine optimization. He talks about SEO trends, how it works, and how he helps organizations deal with their SEO problems. He also discusses internal networking as an important skill consultants must have, knowledge gaps versus efficiency gaps in organizations, and his thoughts on the evolution of technologies that impact brands and content creation. Mentioned on the episode: https://www.amazon.com/Content-Strategy-Web-Kristina-Halvorson/dp/0321808304 (Content Strategy for the Web) by Kristina Halvorson Connect with Mike on https://www.linkedin.com/in/michaelkingphilly/ (LinkedIn), https://twitter.com/iPullRank (Twitter), and https://www.instagram.com/ipullrank (Instagram) His https://ipullrank.com/ (website)