Some of college football’s biggest and most influential teams and universities have decided to leave their longtime athletic conferences. For example, UCLA and USC - members of the PAC-12 Conference for decades are now a part of the BIG 10 Conference. To the non-sports fan, that doesn’t sound like much. However, the ripple effects of such moves are gigantic. While some universities have already joined new conferences, others continue to seek new affiliations. Why? Television and money. Brian Mann is the Director of Athletics at William & Mary; he previously served as Senior Associate Athletics Director at the University of California Berkeley, a university at the time we recorded the podcast in search of a new conference. He joins us to talk about the business of college athletics, conference realignment, and where it all may end up.  Learn how the Raymond A. Mason School of Business at William and Mary can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.