In this episode, John talks about the importance of recognising that you do, whatever role you are in, work in sales. A scary topic for some but John provides some extremely useful advice on how to improve your confidence in selling. It’s tough in real estate right now. Things aren’t happening as quickly as they used to and we need to do whatever we can to get the work in. Through John’s own coaching business, he has found that a lot of people say they are an agent but don't work in sales. To put it simply, this is NOT TRUE! Sales sounds scary to a lot of people but it really doesn’t have to be. You just need to work on some key things to improve quickly. For John, it has been about practice. During this episode, John says that role play has helped him to become more comfortable when selling, which in turn improves your own confidence in how you approach these situations. How confident are you in selling your service and/or product? Tune into this episode if you want to learn how to improve your self-confidence and become a better salesperson.   KEY TAKEAWAYS Everyone is in sales. Whatever role you are in, you are selling something. Put yourself out there. Try public speaking if the opportunity arises. This improves your selling confidence quickly.   BEST MOMENTS “Every interaction we have with the general public or somebody that may want to buy or use our product or service, then we have to sell ourselves”. “If I’m not prepared to put in the hard graft and become uncomfortable in certain situations, I do not get to moan and twist when I don’t get the business in”.   VALUABLE RESOURCES Leadership Revealed Podcast Castledene Sales & Lettings   ABOUT THE HOST John has several Estate and Letting Agencies in the North East of England. He also has a consultancy business, in which he teaches other agents how to grow and scale a sustainable business. John is recording podcasts to grow in the estate agency space, but also to try and break into other industries. The formula John has developed for estate agency success, is transferable into other SME industries.   CONTACT METHOD https://www.facebook.com/agencyconsulting/ https://www.linkedin.com/in/john-paul-14167211/ [email protected] See omnystudio.com/listener for privacy information.