In this episode, we explore the groundbreaking work of Robert Cialdini, the social psychologist who identified six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini’s research, conducted in the 1970s and early 1980s, sheds light on how people are persuaded to say "yes" in everyday situations, from sales and marketing to leadership and decision-making.After exploring the ideas behind these principles, Dr. Eggett ...